Associate Manager, Digital Marketing & Journey Operations
Listed on 2026-01-13
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IT/Tech
Digital Marketing, Data Analyst, IT Support, Data Science Manager
What you'll do
Reporting to the Manager, Digital Marketing & Journey Operations, the Associate Manager, Journey Operations is responsible for the strategy and operations of digital direct-to-customer (DTC) marketing campaigns. As a digital channel expert, the Associate Manager will work with our partners & stakeholders to design and implement new DTC strategies to manage the customer journey and increase engagement throughout the lifecycle of our program members.
Collaborate with Marketing, Loyalty, and Digital teams to develop our DTC journey strategy through segmentation, message prioritization, and content personalization
Assist in defining our technology roadmap to support delivery and execution of digital journeys
Evangelize and educate internal partners on journey & channel capabilities to support their KPIs
Manage and maintain our push, SMS & email marketing calendars in collaboration with internal stakeholders
Create strategies to improve DTC engagement rates through automation and personalization
Act as the air traffic controller for digital customer communications, ensuring performance while managing frequency and message & audience overlap
Provide analysis and reporting on campaign results and recommendations for future improvements
Proactively report on digital marketing trends to provide innovative channel recommendations
What you bring
3 + years digital channel marketing experience
Experience with email, mobile, SMS deployment and development
Experience with digital marketing platforms (Adobe AJO, SFMC, Braze, etc)
Experience with customer lifecycle management
Ability to manage multiple complex projects at once to accomplish business objectives
We’realways looking forgreat talent! In addition to competitive pay, we offer:
Comprehensive benefits and retirement programs
Performance incentives, Continuing Education Programs
Otherperksto support your well-being
Career growth opportunities and product discounts
Our typical hiring range is between $64,000 and $106,000 Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.
This posting represents an existing vacancy within our organization.
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