Manager, Channel Marketing

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet), over 36,000 accounting and audit professionals list Caseware as a skill on their Linked In profiles!

As the Manager Channel Marketing, you will be responsible for driving revenue growth through our partner ecosystem. This role combines strategic marketing, partner enablement, and sales-focused programs to accelerate pipeline generation and close deals. The ideal candidate has a strong understanding of channel sales dynamics, a results-oriented mindset, and the ability to translate marketing initiatives into measurable revenue impact.

This role is based in Toronto, Ontario, and follows a hybrid work model, requiring three days per week in the office for employees located within the Greater Toronto Area (GTA). Candidates located outside the GTA may be considered for remote arrangements, subject to business, regulatory, and operational considerations.

Employees in this role are expected to travel within the EMEA region up to 25% of the time.

• Develop and execute channel marketing programs that drive partner-led sales and revenue growth.
• Collaborate with sales leadership to align marketing initiatives with partner targets and quotas.
• Create co-branded campaigns, promotions, and demand-generation initiatives that accelerate the sales pipeline.
• Collaborate with internal teams (e.g., Marketing, Product Management) to develop partner-specific materials.
• Design partner enablement programs including training, sales tools, and content to help partners close deals effectively.
• Track and measure campaign performance, partner engagement, and ROI, providing actionable insights to optimize results.
• Manage partner communications and engagement strategies to build loyalty and drive adoption of marketing programs.
• Support strategic partner events, trade shows, and roadshows to increase visibility and drive sales opportunities.
• Prepare regular reports on partner performance and progress toward cloud goals.
• Develop and monitor KPIs for revenue growth, cloud adoption, and partner satisfaction.

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 7+ years in channel marketing or partner-focused B2B marketing in SaaS, accounting, auditing, or financial software.
• Demonstrated success in developing programs that drive measurable partner sales growth.
• Strong understanding of partner ecosystems including VARs, resellers, and system integrators.
• Experience collaborating closely with sales teams to generate pipeline and meet revenue targets.
• Excellent analytical, project management, and communication skills.
• Comfortable in a fast-paced, high-performance environment with a focus on results.

The annual base salary for this position is between $110,000 CAD and $115,000 CAD per year. This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically.

• Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
• We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
• Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time‑off policies to ensure a healthy work-life balance.
• We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
• We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
• Recognition and…