Paid Digital Media Specialist Job Toronto area,Old Toronto Ontario Canada,IT/Tech

Location: Old Toronto

Responsibilities

Campaign Strategy & Execution

Build full-funnel paid media strategies across search, social, video, display, programmatic, and retargeting.

Set up, launch, and manage campaigns in Meta Ads Manager, Google Ads, Reddit Ads, Linked In Campaign Manager, and other relevant platforms.

Conduct keyword research, audience targeting, competitive analysis, and bid strategy selection.

Maintain accurate campaign structures, naming conventions, and testing frameworks.

Optimization & Performance Management

Continuously monitor performance, implementing optimizations to improve CTR, CPA, ROAS, and overall efficiency.

Run A/B tests across audiences, placements, creatives, and landing pages.

Manage pacing, budgets, and bid strategies to ensure campaigns deliver on goals.

Build weekly, monthly and quarterly, extracting insights and next steps.

Translate performance results into clear, client-ready presentations.

Identify insights and opportunities to scale winning initiatives.

Tracking & Digital Attribution

Must be able to Implement and troubleshoot tracking pixels, UTM structures, custom events, and conversions via Google Tag Manager.

Validate tracking across devices and platforms; resolve discrepancies in attribution or reporting.

Collaboration & Communication

Work with creative teams to brief in ad copy, design needs, and video formats based on platform trends.

Provide proactive recommendations to account managers and clients.

Participate in strategy sessions, client calls, and cross-team planning.

Growth Opportunity

Contribute to the development, execution and growth of the agency's Answer Engine Optimization (AEO) service offerings.

Required Skills & Experience

4-6 years of hands-on experience managing paid media campaigns across multiple ad platforms, and pixel / attribution management

Strong knowledge of Meta and social ads is essential

Proficiency with Google Tag Manager, GA4, and troubleshooting for tracking.

Strong data analysis skills, with the ability to interpret campaign performance and optimize accordingly (familiarity with attribution models and understanding of cross-channel measurement)

Ability to manage multiple campaigns, prioritize deadlines, and work in a fast-paced environment.

Degree or certificate in marketing, analytics, communications, business, or related field (optional but preferred)

Nice to Have

Experience working in an agency environment

Google Ads and Meta Blueprint certifications

Knowledge of SEO, email marketing, or organic social

What We Offer

We are looking for an independent contractor to join our team.

Access to our head office in Toronto for a collaborative working environment.

Opportunities for professional development and growth within a large diversified media company.

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