Senior Manager Digital Content Strategy & Management - BMO InvestorLine

Final date to receive applications: 01/30/2026

Address: 100 King Street West

Job Family Group:
Customer Solutions

Leads the development and execution of BMO Investor Line’s content strategy & design on all BMO’s platforms and channels to deliver information/communications to clients, taking into account the customer journey and the desired customer experience. Accountable for the planning, development and management of all content and produces content guidelines, assessments, models, plans, architecture and frameworks. Helps prepare, publish and optimize digital content to meet business goals.

Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution. Partners with stakeholders (e.g., marketing, content creators, designers and project teams) to ensure that content is aligned with BMO’s brand and style principles. Monitors the client’s needs and ensures content for various digital experiences is timely, usable, well-structured, easily found and aligned with organization brand and style guidelines.

Applies knowledge of digital properties and platforms to recommend, design and optimize content structure.

• Accountable for end-to-end client content management; leads the planning and development of content on all channels
• Establishes content and design workflow, management and governance.
• Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution.
• Drives the continuous improvement of design and content management processes and procedures.
• Understands how new consumer and business customers approach search, evaluation, and selection of Digital Investing solutions and acts as accountable owner of the Digital Investing brand voice in all physical and digital channels.
• Creates and disseminates content and design standards documents, such as style, tone of voice, and accessibility guidelines
• Creates and communicates the product value proposition.
• Prioritizes, plans, delivers, and maintains content for multiple channels and audiences. Informs user research and usability testing.
• Supports the creation of visual designs to enhance how customers and employees engage with the business group’s products.
• Works closely with Marketing, User Experience (UX) Designers, Initiative Managers, Product Owners, and Technology stakeholders to support user experience improvements across all physical and digital channels.
• Ensures consistent application of BMO’s design system standards.
• Develops an understanding of the digital solution design interactions and user flows for the user experience in order to design solutions options.
• Analyzes data and information to provide design insights and recommendations e.g. industry best practices, client feedback, new offerings, competitor practices, website, process and business metrics.
• Understands how new consumer and business customers approach search, evaluation, and selection of Digital Investing solutions and acts as accountable owner of the Digital Investing brand voice in all physical and digital channels.

• Develops content solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Provides advice and guidance to assigned business/group on implementation of content management solutions.
• Executes content and format‑related requests for all digital and non‑digital client properties (e.g. emails, public website, secure website, mobile app) and content management tools (e.g. data capture, digital surveys and forms).
• Reviews and organizes content to ensure appropriate placement, categorization and design.
• Ensures BMO’s brand standards and content guidelines & standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.
• Provides input into the planning & implementation of content management operational programs.
• Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content…