Director, Digital Marketing

Director, Digital Marketing page is loaded## Director, Digital Marketing locations:
Toronto time type:
Full time posted on:
Posted Yesterday job requisition :
R0006347
** About Quad Real Property Group
** Quad Real Property Group is a global real estate investment, operating and development company headquartered in Vancouver, British Columbia. Its assets under management are $94 billion. From its foundation in Canada as a full-service real estate operating company, Quad Real has expanded its capabilities to invest in equity and debt in both the public and private markets. Quad Real invests directly, via programmatic partnerships and through operating platforms in which it holds an ownership interest.

Quad Real seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come.

Quad Real:
Excellence lives here.
** DIRECTOR, DIGITAL MARKETING
** We’re building a high-performing digital marketing function to support our evolving business. As Director, Digital Marketing, you will play a pivotal role in shaping and executing how we activate across our paid and owned digital channels. You’ll manage a small digital marketing team, working hand-in-hand with IT and marketing professionals across the enterprise to turn strategy into action and result.
This role is ideal for a strategic leader who is equally comfortable rolling up their sleeves—guiding teams, leveraging data-driven insights, and embedding AI and next-generation technologies to modernize our approach to digital marketing.  This individual will also have storytelling capabilities and content development experience to support the team in delivering overall marketing performance.
** Core Responsibilities
**** Collaboration, Digital Marketing Strategy & Execution:
*** Act as a trusted partner and connector across business and technology stakeholders; balance competing priorities and escalate risks with clear mitigation plans.
* Develop and execute comprehensive marketing strategies aligned with group-wide business objectives, ensuring consistent brand messaging across relevant channels.
* Develop and lead a unified digital marketing strategy across SEO, CRM, paid, and owned properties.
* Partner with IT and asset class / platform marketing leads to translate business priorities into integrated digital campaigns that drive brand awareness, acquisition, engagement, and retention.
* Oversee editorial & channel strategy. Build and grow engagement and reach of existing and new corporate and, as appropriate, platform channels, through effective digital storytelling.
* Guide and influence media planning, budgeting, and optimization to ensure efficient spend and ROI.
** Digital Properties & SEO:
*** Drive reach & engagement by optimizing algorithms, SEO, and AI-powered platforms to deliver reach and engagement of owned and earned content to help shape Quad Real brand and reputation.
* Own strategy and performance of corporate and defined platform-specific web and social properties to optimize the customer journey and drive conversion.
* Lead SEO and content optimization strategies to increase organic visibility and share of voice.
* Partner with IT and asset class / platform marketing teams to deliver best-in-class digital experiences.
** Marketing Analytics & Martech Enablement
*** Partner with IT and asset class / platform marketing teams to leverage AI, automation, and next-gen tools that enable smarter targeting and faster decision-making.
* Define and track KPIs across all digital channels, ensuring campaign performance is measured accurately and transparently.
* Track, monitor and maximise performance of owned channels (GA4). Translate insights into concrete actions to support Quad Real’s ambition to strengthen its reputation via owned and earned channels.
* Build dashboards and reporting frameworks to enable real-time insights and optimization.
* Working with IT, execute on the enterprise Mar-tech roadmap to enable our long-term success.
** CRM & Lifecycle Marketing:
*** Define audience segmentation to maximize customer engagement and lifetime value.
* Drive analytics to…