Senior Salesforce Marketing Cloud Engineer

Overview

Location :
Toronto – 3-4 days onsite

Contract Duration : 6 months with high possibility of extension & conversion to FTE

Role :
Salesforce Engineering Developer (Marketing Cloud)

Business group : CBE Personalization - The Client Primacy & Personalization team is responsible for ideation, design, engineering, and implementation of software for the Personalization domain.

Project : Client Primacy and Personalization - Large-scale enterprise-wide project to accelerate personalization capabilities across our stack (targeted propensity-driven lists, marketing journey and sales conversion funnels).

We are seeking a Salesforce Engineer with proven expertise in Salesforce Marketing Cloud. This role will focus on designing, developing, and integrating solutions that enhance customer engagement, enable data-driven marketing, and deliver personalized experiences at scale.

You will collaborate with marketing, sales, and technology teams to deliver scalable, high-quality Salesforce solutions that align with business goals while adhering to best practices in architecture, security, and compliance.

• Design, build, and deploy solutions in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio, etc.).
• Configure data extensions, automation workflows, and segmentation for targeted campaigns.
• Integrate Marketing Cloud with core Salesforce CRM and third-party systems for synchronized customer data.
• Build APIs and integrations to exchange data between Salesforce clouds, marketing platforms, and enterprise systems.
• Ensure data accuracy, synchronization, and compliance with privacy regulations (GDPR, CCPA, etc.).
• Maintain a secure, scalable, and high-performance environment.

• 10+ years of development experience
• 5+ years of Salesforce development experience including experience with Salesforce development tools (Apex, Visualforce, Lightning Web Components) and Salesforce APIs (REST / SOAP)
• 2+ years’ experience with Marketing Cloud including experience with Marketing Cloud Studios and Builders, AMPscript, SQL, and automation workflows
• Recent hands-on experience with data modeling, segmentation, and customer journey orchestration.
• Recent hands-on experience with integrating Salesforce with enterprise applications and data sources.

• Salesforce Certified Marketing Cloud Email Specialist and / or Developer certification.
• Familiarity with CI / CD tools for Salesforce (Gearset, Copado, etc.).
• Experience in marketing automation or CRM development in a large-scale environment.

Strong Salesforce developer who has worked with Marketing Cloud.

• Seniority level :
  Mid-Senior level
• Employment type
  
  :
  Contract
• Job function :
  Information Technology
• Industries :
  Information Technology & Services and Banking