Senior Growth Marketer

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Our Mission

Micromart is redefining convenience - turning any location into a retail opportunity with our Smart Store platform. By combining hardware, software, and data, we’re building a delightful unattended shopping experience for consumers and making operating an unattended Smart Store easy for entrepreneurs.

Our Values

We’re driven by ambitious, mission-focused thinking, a deep commitment to earning customer trust, a craftsmanship mindset that prioritizes simplicity and quality, and a culture of shared growth where we support and invest in each other.

About

The Role

Micromart is hiring our first Growth Marketer — a hands‑on performance marketer who will build, optimize, and scale our acquisition engine across paid media, performance‑driven social, website conversion, SEO, and affiliate/influencer partnerships. This is a full‑funnel, data‑driven growth role where you’ll design experiments, run campaigns, generate performance content, optimize funnels, and use data to guide every decision.

What You’ll Do Performance Marketing (Paid Media)

• Execute and optimize paid campaigns on Google Ads, Meta, Reddit, You Tube, Tik Tok, and other channels as needed
• Build and iterate on audiences, creative, landing pages, and conversion flows
• Run structured A/B and multivariate tests to continuously lower CAC and improve ROAS
• Identify scalable growth opportunities and test new channels quickly

Performance Social (Acquisition‑Focused, Not Brand / Community)

• Create lean, high‑impact content optimized for reach, clicks, and conversions
• Post content across social platforms and relevant groups (Linked In, Meta, Reddit, niche forums, etc.)
• Use short‑form video, UGC‑style assets, and platform‑native formats to drive traffic
• Establish and scale an affiliate and micro‑influencer program targeting entrepreneurs and small business audiences

Website Conversion & Funnel Optimization

• Own conversion rate optimization on our Webflow site
• Run A/B or multivariate tests for CTAs, forms, landing pages, and flows
• Prioritize and implement landing page optimizations in collaboration with leadership

Analytics, Tracking & Attribution

• Maintain accurate tracking across GA4, Mixpanel, Hub Spot, and ad platforms
• Ensure clean data, UTM governance, event‑level tracking, and reliable attribution
• Build dashboards and deliver regular performance insights to leadership
• Use SQL or BI tools to diagnose performance issues and uncover growth levers

SEO & Organic Search Optimization

• Conduct keyword research, metadata updates, and on‑site SEO tweaks (e.g. internal linking, page speed, canonical issues)
• Optimize landing pages and product pages for search visibility and conversion
• Track organic search performance, identify opportunities, and implement quick wins
• Collaborate with the team on content briefs where necessary (without managing full editorial content workflows)

What We’re Looking For Experience & Skills

• 3–7 years of hands‑on growth, performance marketing, or technical marketing experience
• Proven success running paid channels with measurable ROI
• Comfortable managing paid media across multiple platforms and experimenting with emerging channels
• Strong understanding of tracking, UTMs, attribution, and full‑funnel performance measurement
• Proven ability to combine analytical rigor with scrappy creative execution
• Experience generating lightweight performance content (static posts, short‑form, simple videos)

Technical Tools (Must‑Haves)

• Strong proficiency with paid ad platforms (Google Ads, Meta, etc.)
• Hub Spot
• Google Analytics + Mixpanel
• Webflow
• Canva or Figma
• SQL, Metabase (working proficiency)
• Zapier, OpenAI, or other workflow automations

Traits & Working Style

• Scrappy, resourceful, and outcome‑obsessed
• Analytical and data‑driven, but comfortable with creative execution
• Fast‑moving with a bias toward shipping and iteration
• Strong ownership mentality — you take the lead, follow through, and own results
• Ability to work independently in a dynamic, startup environment

Why You’ll Love Working at Micromart

• Opportunity to build the growth engine from scratch — your impact will be immediate and visible
• High ownership and autonomy, with direct access to leadership
• Ability to experiment, fail fast, learn fast, and scale what works
• Mission‑driven work: helping small businesses purchase smarter and grow

What We Offer

• Competitive salary + equity package
• Health, dental, and vision benefits (for employees and dependents)
• Monthly gym‑membership stipend
• Remote flexibility with access to our Toronto office
• Downtown office location next to union station with gym, pickleball court, and much more.

Micromart is an equal‑opportunity employer and welcomes applicants from all backgrounds.

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