Vice President, Search & Generative Engine Optimization

Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And were still growing fast even after two decades. What does that mean for you As Klick experiences exponential growth year-over-year so do the people who help make it happen. Because were constantly evolving and changing we invest in talent early and often to develop future leaders at all levels.

Were one of the countrys Top 10 Great Workplaces 10 Most Inspiring Cultures Best Workplace for Innovators Best Managed and Fastest Growing. We know that career paths are seldom simple and straightforward. And thats an asset. If you feel like youd be a good fit for this role we encourage you to apply and take the first steps to starting your career journey at Klick!

• Define and lead the agencys organic search strategy across pharmaceutical/healthcare clients combining traditional SEO with Generative Engine Optimization (GEO) to drive visibility and conversions.
• Build and lead a cross-functional team of SEO analysts technical SEO engineers content strategists data scientists GEO specialists and partner/vendor resources.
• Design frameworks and workflows that optimise web properties content assets knowledge-bases and other brand media for generative engines (i.e. AI-powered answer surfaces conversational discovery platforms zero-click environments).
• Partner with medical regulatory/compliance content and creative teams to ensure content is structured for discoverability (entities schema markup knowledge graphs AI-citations) meets E-E-A-T standards (expertise experience authoritativeness trustworthiness) and aligns with regulated pharma/health-communications protocols.
• Create measurement-and-reporting frameworks beyond traditional SEO metrics (rankings traffic) to include: branded query share generative-engine citation visibility zero-click risk conversational/query surfaces conversion or engagement outcomes tied to GEO surfaces.
• Closely monitor and interpret search/AI trends (search engine algorithm changes LLM behaviour generative-engine sourcing structured data/semantic web developments voice/multimodal search) and translate into agency capability tool-stack and client strategy.
• Collaborate with paid media earned media/PR analytics and data science to ensure organic generative surfaces are integrated into overall media plans and client media ecosystems.
• Manage budget vendor/tool selection (SEO technology stack AI-search visibility tools schema/knowledge-graph tools) P&L for the organic/GEO function.
• Act as thought-leader within the agency and externally: speak to clients and prospects on the changing search/AI landscape lead training for internal teams shape strategic positioning of the agency in the organic
  
  GEO space.
• Ensure compliance with global/regional pharma/healthcare regulatory frameworks and privacy/data-governance regimes (FDA GDPR etc.) in all organic/GEO initiatives.

• 10 years of digital marketing experience with minimum 5 years leading organic search/SEO in an agency or in-house setting (agency experience strongly preferred).
• Proven track record of building and scaling search/organic programs in complex regulated environments (healthcare/pharma preferred).
• Deep expertise in SEO fundamentals: technical SEO on-page & off-page site architecture mobile/UX performance international SEO.
• Demonstrated curiosity and hands-on experience with emerging generative search/GEO: e.g. optimizing content for AI-driven discovery structured data/knowledge-graph work entity/semantic optimisation conversational query formats.
• Ability to develop content-architecture and workflows that make content answer-engine friendly (clear structure entity signalling Q&A formats high-authority references).
• Data-driven mindset: ability to define KPIs dashboards analyse datasets integrate AI/GEO visibility tools track ROI for SEO/GEO.
• Excellent collaboration and client-facing skills: ability to work across media creative analytics content and regulatory teams; ability to present strategic recommendations at senior-client level.
• Thought-leadership orientation: able to articulate the changing search/AI landscape and position the agency accordingly.

• Prior experience working with pharmaceutical biotech healthcare or life-sciences clients.
• Global/international SEO/GEO program experience.
• Familiarity with AI-content/generation tooling (and awareness of how this interacts with search/GEO visibility).
• Experience selecting/managing SEO/GEO technology stack (AI-visibility tools schema/knowledge-graph tools semantic-data platforms).
• P&L or P&L-adjacent experience managing budgets vendor partnerships and ope rationalising high-growth functions.

Employment Type:

Full Time

Vacancy: 1