Sr. eCommerce Commercial Insights Analyst

Sr. eCommerce Commercial Insights Analyst

Salary: $79,200 - $89,100 annually + bonus opportunity. Job Family:
Data Analytics.

Location:

Canada - Toronto Office.

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

The Sr. Analyst, eCommerce will be instrumental in synthesizing large sets of data and communicating trends and insights back into the business to guide strategic decisions. This position is responsible for collecting and analyzing data and developing sales & marketing insights and optimization recommendations. The ideal candidate should have strong commercial business acumen and experience with “front‑end” digital analytics tools (such as Adobe Analytics and Google Analytics).

They will drive understanding of sales trends and digital behavior to identify opportunities to improve the digital experience and performance across  and traffic‑driving media channels.

• Create, maintain and present weekly reporting and insights related to sell out and promotional activity to drive insights that support business decision‑making.
• Utilizing data tools such as MS Excel, Tableau and Adobe Analytics to mine vast amounts of data providing reporting, analysis, insights and comparative commentary on the key trends driving the business.
• Collaborate with eCommerce sales leads to support sales strategy, promotional insights and planning, forecasting, and assortment reviews.
• Build Adobe and Tableau Reporting Dashboards to empower end users with self‑sufficient tools that provide data insights and drive strategic decision‑making.
• Oversee special projects and ad hoc requests as needed.

• Proactively monitor eCommerce platform for changes in customer behavior and communicate these insights, with commercial thinking, clearly to the eCommerce team and wider business as necessary to drive change.
• Investigate specific issues and propose solutions by analyzing data from a wide range of sources including digital analytics data, customer feedback, and session replay tools.
• Collaborate with eCommerce team to develop multi‑variant and A/B tests, and support post‑test analysis.
• Keep a watchful eye on the tagging strategy deployed to Dyson’s various digital properties to ensure that digital data maintains integrity.
• Create reports that expertly visualise the data so that performance, trends, and actionable items are apparent.
• Maintain working knowledge of industry best practices and changes in analytics platforms and identify how they impact existing programs.
• Work closely with product marketing teams to cultivate a deep understanding of what resonates with our owners in order to create and implement cross‑channel, end‑to‑end customer journeys.
• Partner with eCommerce and Media teams to aid in measuring channel performance (SEO/SEM, Display, Paid Social, Affiliates) and forecasting models, with the goal of supplementing agency reporting. Identify high‑value/underperforming audiences and opportunities to improve visitor engagement and conversion.

• Bachelor’s Degree (or higher) in Business, Marketing, Economics or related field required.
• 3 to 5 years’ experience in a sales analytics role with a solid understanding of eCommerce user journeys, digital usability, and user experience.
• Intermediate MS Excel skills; experience with Tableau a plus.
• Master of web analytics tools such as Adobe Analytics and Google Analytics required; working knowledge of how these types of tools collect, process, and store data is critical.
• Storytelling – can easily distil…