Senior Organic Growth Manager; Hybrid

Position: Senior Organic Growth Manager (Hybrid)
Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

Your  Impact  Starts Here

We're looking for a  Senior Organic Growth Manager  to own Homebase's organic growth strategy across site performance, on-page SEO, Reddit community building, offsite links, citations and sentiment, partner co-marketing, and organic mobile.

This isn’t a traditional SEO role.  It’s built for a strategic marketer who specializes in organic growth. You think about customer problems, product positioning, and revenue impact alongside traditional SEO and emerging GEO strategies—and you're excited (not scared) about the future of search and AI's role in it.

To strategize, build, and track success, you'll report to the Manager, Organic Growth, and partner closely with our Technical SEO Consultant, web team, content team, product marketing team, and agency partners to ship projects fast and drive real impact.

If you want to build an organic presence that serves small business owners and drives revenue, not just rankings—this role is for you.

Site Performance & SEO/GEO Strategy (40%)

Drive industry-leading site performance , working collaboratively with our web team and technical SEO consultant to monitor, ideate, and install fixes and upgrades to our website’s technical and structural health. You don’t need to be a technical SEO, but you need to be able to partner with one on making smart, strategic decisions.

Own strategy and execution of key on-page SEO projects  like programmatic SEO hubs, SEO product & features pages, and SEO tools to drive impact across our funnel. You’ll be acting as strategist, project manager, and editor on these projects–not just looking up keywords.

Run consistent SEO tests across our site , including H2 tweaks, structural changes, schema improvements, FAQ strategy, and title tweaks, knowing small improvements can make a big improvement over time.

Reddit & Offsite SEO/GEO Strategy (30%)

Build our Reddit community strategy from the ground up , working with industry-leading resources to engage small business owners with white hat tactics that take advantage of Google’s algorithm bias while future-proofing us for an era when that bias goes away.

Oversee our white hat backlinking program, citation development program, and LLM sentiment management program , working with our backlinking partner to get valuable mentions from legitimate sites–and monitoring what those sites are saying about us.

Create valuable relationships with partners (Clover, Shopify, Square, etc.) to acquire backlinks and co-marketing opportunities , and then work to get projects live ASAP.

Organic Mobile Strategy (10%)

Own our mobile sign-up performance , working with our organic mobile agency to test improvements across iOS and Android stores to rank on search and convert new downloads.

Go Faster with AI Tools (10%)

Hit the Homebase purple standard (go fast, make it good) by strategically building and implementing AI flows  using tools like Claude, Air Ops, and Agent Builder–you’ll get training and support to make this happen.

Analyze, Analyze, Analyze (10%)

Monitor key reports in Google Search Console, Amplitude, Looker, and Profound , ensuring SEO and GEO performance is up and to the right–and coming up with solutions if it ever isn’t.

Own monthly reporting for SEO & GEO channels , building summary reports and contributing to our monthly performance call with the executive team.

The Foundation for Success
- Strategic SEO Leadership:  7-9+ years of hands‑on experience in organic growth, generalist marketing, inbound marketing, SEO content, SEO, or growth marketing roles in B2B SaaS—with a proven track record of driving measurable impact at every stage of the organic funnel.

Full Funnel Marketing Mindset:  You think about organic growth like a marketer first, and a traditional SEO second. You…