Senior Manager, Event Sales

Senior Manager, Event Sales

Permanent

Full-time

Event Experience & Hospitality

TIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home - TIFF Lightbox. Our mission:
To transform the way people see the world, through film.

TIFF is committed to embracing diversity and treating all individuals with respect, dignity and fairness by removing physical, social and economic barriers to participation.

We encourage you to reflect on the land that you are on, who the traditional keepers of the land are, what the treaty relationship is, or if it’s unceded territory. TIFF is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee. We are grateful to work on this land.

We are currently hiring for the position of:

Senior Manager, Event Sales

This position is a crucial role in driving event sales and managing relationships with external clients. This individual will be responsible for generating client estimates, booking events, coordinating with internal teams, managing revenue tracking, processing invoices, and maintaining up-to-date documentation.

RESPONSIBILITIES

Provide strategic leadership and day-to-day oversight of the team sales strategy to achieve annual revenue target (average ~$2.8M/annum)

Develop innovative sales and asset strategies for outreach to drive sales pipelines and revenues to TLB

Steward returning large scale 3rd party Events (Partner Festivals, Corporate clients and city-wide conferences) to maximize both experience and revenue

Lead Event Sales through 3rd party inquiry internal approval (alongside Event Production & TIFF Programming)

Maintain team processes and documents for Event Sales

Liaise with internal departments to ensure relevant event information is being sent in a timely fashion (Front of House, Technical)

Support Director with revenue forecasting and budget oversight, monthly reconciliations, and annual submissions.

JOB GRADE & SALARY

Job Grade 4

$65,000 – $101,000

Our salary ranges reflect the range of skills and experience required for the role. Typically, candidates new to the role are positioned up to the midpoint of the range, with progression through the range based on performance and development over time. The top of the salary band is for employees who consistently demonstrate high performance in their role.

TARGET CONTRACT DATES

Mid-March 2026

WORK LOCATION

Office

Location:

350 King Street West, Toronto, ON M5V 3X5

Weekly in-office requirements:

Minimum 2 days (November to May)

Minimum 3 days (June to October)

Festival Office Requirements:
Full Time during Festival

MINIMUM REQUIREMENTS
Education & Experience

Minimum 5+ years’ experience driving revenue via live events; including in event and/or venue sales, hospitality, partnerships, and event planning strongly preferred.

University degree, college diploma or equivalent work experience.

Experience working in a non-profit or arts organization an asset.

Demonstrated experience managing teams.

SKILLS

Exceptional Communication / Negotiation

Clearly and effectively communicate with external clients and internal stakeholders.

Ability to participate in and lead high-stake negotiations with internal and external stakeholders and partners.

Proven ability to lead regular calls with event stakeholders and partners independently.

Ability to lead a high volume of presentations (internal and external).

Ability to act as a productive team representative at internal and external meetings with multiple stakeholders to drive results, e.g. Collaboration with Partnerships, Loyalty & Engagement, Visitor Experience and Event Production.

Ability to work diplomatically with multiple stakeholders and be persuasive with both internal and external parties.

Work closely with event bookings clients to ensure event inquiries are responded to in an efficient and timely manner; anticipate and negotiate any potential conflicts.

Ability to trouble‑shoot when approached onsite with concerns by clients, partners, members or general public.

Actively listen to stakeholder feedback, particularly during post‑mortem conversations, and work efficiently and professionally to address problems and/or improve their experience.

Work closely with partners/clients/prospects to develop sustainable and realistic objectives during negotiations.

Understand and keep abreast of key partner industry news and trends.

Strong ability to prioritize competing priorities (both internal and external).

Proactively and professionally resolve scheduling conflicts with internal teams to ensure success of both internal and external events.

Ability to find solutions for difficult or complex stakeholder issues and/or goals, through internal collaboration.

Hire, train, and motivate Event Sales team members as required.

Effectively share team processing and best practices…