Sales & Events Coordinator

About Sweat and Tonic

Sweat and Tonic (S&T) is Toronto’s leading boutique fitness and wellness hub, offering the widest collection of group fitness classes in Canada. With full-service amenities, yoga, Pilates, HIIT, indoor cycling, HYROX, Lagree Mega former classes, a premium spa, café, and bar, every aspect of S&T delivers a best-in-class experience. In 2023 S&T opened its first international sister location in Los Angeles, and in December 2023 opened a second Toronto location.

In 2025 a new concept studio, Reformd, opened, and a fourth location is planned for 2026.

We are looking for a driven and highly-organized Partnerships & Events Associate to help bring Sweat and Tonic’s private events and brand experiences to life. This full-time role supports the planning and execution of private classes, wellness events, and brand activations that drive revenue and deepen community engagement. The role requires strong communication, multi-tasking, and relationship management skills, and the ability to thrive in a fast-paced, high-touch environment.

• Support planning and logistics for all event formats, including private classes, on-site and off-site activations, private bookings and parties, community events, and internal socials at all locations.
• Manage the team inbox, provide quotes, schedule meetings, and lead tours from inquiry through event execution.
• Coordinate execution of all events and activations, including on-site support, signage setup, brand materials, vendor coordination, and staffing as needed.
• Act as a point-of-contact for clients from onboarding through event execution, delivering exceptional premium experiences to the highest brand standards.
• Maintain event calendars, CRM pipelines, and follow-ups, ensuring communication and documentation are consistently updated in Hub Spot.
• Provide ongoing administrative support for the corporate membership program, including tracking enrollment, eligibility, and regular audits.
• Collaborate cross-functionally with Marketing, Food & Beverage, Fitness, Tonic Spa, and Operations teams to execute flawless events.
• Own client communications and follow-ups for inbound event leads, helping move opportunities through the funnel.
• Coordinate labor and vendor quotes, bookings, and logistics for third-party services such as catering, beverages, rentals, photographers, DJs, and event supplies.
• Create ROS for all events and communicate pre-execution to relevant teams.
• Support ideation, planning, and execution for internal programming, including team socials, fundraisers, and company-wide celebrations.
• Identify and surface opportunities for future partnerships, collaborations, and pop-ups that align with S&T’s brand and community.

• 1-2+ years of experience in events, hospitality, or a client-facing role, ideally in a high volume or fast-paced environment.
• Experience with planning, organizing, and running events.
• A creative thinker and self-motivated problem solver who takes initiative, adapts quickly, and is passionate about creating exceptional guest experiences.
• Strong time-management and ability to handle multiple projects simultaneously and meet deadlines.
• Detail-oriented and highly organized, with a commitment to the highest brand communication and visual standards.
• Exceptional communicator, including writing emails, presenting ideas, and managing live event logistics.
• Familiar with Google Suite, Microsoft Office, and CRM tools like Hub Spot.
• Comfortable working independently, collaborating across teams, and communicating with leadership.
• Willingness to work flexible hours, including early mornings, evenings, or weekends when required.
• Interest in boutique fitness, wellness, or lifestyle brands is a strong asset.

• Base salary: $51,000 - $57,000 based on experience.
• Extended health benefits.
• 2 weeks of annual vacation.
• S&T Unlimited membership for you and a loved one.
• 40% off S&T Shop.
• 20% off Tonic Bar.
• Access to discounts at up to 5,000 retailers across Canada.
• Employee Assistance Program.
• Top-up parental leave.
• Up to $2,500 tuition reimbursement annually.

We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.