CRM Manager

Betting Jobs is currently recruiting for a leading iGaming supplier. This client is looking to hire a CRM Manager to join their team based in Toronto
.

Key Responsibilities:

• Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.)
• Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
• Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
• Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights
• Ensure all campaigns are compliant with local regulations and responsible gaming practices
• Act as the main point of contact for all CRM-related initiatives

Requirements:

• 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
• Fluent English (written and spoken)
• Strong understanding of the market and user behavior
• Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)
• Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
• Excellent communication, planning, and organizational skills
• Self-starter with the ability to work independently in a fast-paced environment

• Mid-Senior level

• Full-time

• Marketing
• Gambling Facilities and Casinos