Director, Player ; PX Research

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Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

At Electronic Arts, players are at the heart of everything we create. The Director, PX Research leads a global team of researchers dedicated to uncovering the insights that shape exceptional player experiences and drive the future of play. As a senior leader within the Player & Quality Insights (PQI) organization, you will define and execute the vision for PX Research across EA’s global portfolio—ensuring that player understanding informs every strategic and creative decision.

You will build and guide a high-performing research organization, partner across EA’s central insights and analytics teams, and translate player data into impact that drives innovation, quality, and long-term engagement.

• Define and Execute the PX Research Vision – Establish the strategic direction for PX Research, ensuring player insights fuel decisions across the full product lifecycle, from concept and play testing to live service.
• Lead and Develop an Industry Leading Team – Inspire, mentor, and empower a diverse team of research leaders and individual contributors to deliver high-quality, high-impact work across studios, markets, and platforms.
• Activate Insights Across the Ecosystem – Partner closely with central partners to unify qualitative, quantitative, and behavioral data into holistic player stories that drive actionable outcomes.
• Influence Strategy at Scale – Maintain a deep understanding of each franchise’s long-term strategy, objectives, and success metrics. Ensure player needs align with these goals.
• Advance Research Craft and Methodology – Evolve and continuously improve how PX Research captures, interprets, and shares insights by fostering experimentation and adoption of AI-assisted and data-driven methodologies.
• Operational Excellence and Measurable Impact – Partner with PX Research Operations to build clear research roadmaps that scale best practices, optimize workflows, and measure the reach and impact of research across the organization.

• 12+ years of experience in player or user research, consumer insights, or related fields, including 5+ years leading multi-disciplinary research teams.
• Proven track record developing and executing a research strategy that influences both creative and business outcomes.
• Experience collaborating with analytics, data science, and market research teams to synthesize insights and drive strategic decision‑making.
• Strong leadership skills with the ability to mentor, motivate, and grow a distributed, diverse research organization.
• Excellent storytelling, presentation, and influence skills—able to engage executives and product leaders with insight-driven narratives.
• Expertise in mixed‑methods research, with strong fluency in qualitative, quantitative, and telemetry‑based approaches.
• Deep passion for understanding players, their motivations, and behaviors—and for transforming that understanding into meaningful experiences that delight and inspire.

The ranges listed below represent the expected pay for this role in the specified locations at this time of posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on relevant business and candidate factors.

• British Columbia (e.g., Vancouver vs. Victoria) $165,900 – $238,100 CAD
• California (e.g., Los Angeles vs. San Francisco) $186,900 – $289,700 USD
• Washington (e.g., Seattle vs. Spokane) $178,200 – $239,200 USD

In the U.S., benefits include paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays, 10 weeks paid leave to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k). Certain roles may also be eligible for bonus and equity.

In British Columbia, benefits…