Manager, Performance Marketing

7shifts is a scheduling and payroll platform designed to help restaurant teams thrive. With an easy‑to‑use app and industry‑specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 55,000 restaurants.

Our mission is to simplify team management and improve performance for restaurants, with a long‑term vision of creating a thriving restaurant industry through the power of connected & engaged teams.

As the Manager, Performance Marketing at 7shifts, you’ll own our paid acquisition engine end‑to‑end, from strategy and execution to budget and measurement. Reporting to the CMO, you’ll lead a team focused on driving new restaurant signups and qualified pipeline through paid channels. This is a hands‑on leadership role for someone who enjoys diving into campaign data as much as developing and coaching their team.

You’ll partner closely with our Revenue, Product, Creative, and Growth teams to build and scale an efficient paid program across both our PLG and sales‑led motions.

• Own paid acquisition across Google, Meta, Linked In, You Tube, and emerging channels—setting channel mix, budgets, and bidding to hit CAC and pipeline targets across SMB and mid‑market segments.
• Lead, mentor, and grow a team of performance marketers by setting clear KPIs, establishing accountability, and supporting ongoing development.
• Build and manage a rigorous testing framework across creative, copy, audience, and landing pages, with a bias toward speed and statistical rigor.
• Oversee attribution modeling and conversion tracking end‑to‑end, partnering with Data and Engineering to ensure accurate, full‑funnel measurement.
• Drive full‑funnel optimization from impression to activation, collaborating with Web, Product, and CRO to improve landing pages and sign‑up flows.
• Partner with Content and Brand to brief, review, and refine ad creative through a performance lens.
• Own weekly and monthly reporting on ROAS, CAC, CPL, and overall channel efficiency; present insights and investment recommendations to leadership.
• Identify and pilot new channels and tactics, including AI‑powered tools to enhance creative testing and campaign optimization.

• B2B SaaS experience in performance marketing or paid media.
• Proven leader with a track record of developing teams while maintaining hands‑on technical credibility.
• Proven track record managing and scaling paid acquisition programs with measurable impact on pipeline and revenue.
• Deep hands‑on expertise in Google Ads, Meta Ads Manager, and Linked In Campaign Manager.
• Strong command of paid search fundamentals, including keyword strategy, Quality Score, smart bidding, and negative keyword management.
• Data‑driven mindset: fluent in ROAS, LTV:
  
  CAC, CAC payback, and MQL‑to‑SQL rates, with experience building or analyzing attribution models.
• Strong communication skills with the ability to translate performance data into clear narratives and investment recommendations for executives.

• Experience in a PLG/SLG hybrid model.
• Hands‑on experience with AI‑powered creative testing or ad copy generation tools.
• Background in programmatic display, CTV, or offline‑to‑online attribution in a SaaS context.
• Familiarity with Snowflake or building and analyzing marketing data pipelines.
• Knowledge of restaurant operations or the food service industry.

This role is an existing vacancy and is part of our current hiring plan.

The base compensation range for this position is CAD $108,000 – CAD $162,000
. This range reflects the full growth path for the role, from building core skills to accomplished performance, through to role mastery. We typically target the accomplished level when hiring externally. At this level, individuals bring relevant experience in the role, demonstrate strong job‑related skills, operate with confidence and consistency, and are able to deliver impact with limited ramp‑up while still having meaningful opportunity to grow.

Compensation at 7shifts is performance and growth‑driven. As you develop your skills and expand your impact over time, your compensation grows with you. Your specific placement within this range is…