VP, Media Director

VP, Media
Our client, a highly awarded independent Canadian creative agency is looking for a senior media leader to build and elevate its media offering from strong to exceptional.

This is not a maintenance role. It’s a build role.

The agency operates with a deliberately lean, senior model. No layers. No bloated structures. Just experienced people doing the work. Creative, strategy and digital are already operating at a high level. Media is solid but under-leveraged and ready to become a serious growth engine.

This Toronto-based VP will serve clients nationally and lead the next phase of media growth.

This person will:

Build a brand-first, full-funnel media product that integrates seamlessly with creative and strategy

Lead media-driven new business and increase RFP volume in Toronto and nationally

Win media-only assignments and convert them into integrated agency relationships

Secure 6–8 new media clients, primarily in the $300K–$2.5M spend range

Bring more capability in-house over time, starting solo and building intentionally

Implement systems, process and reporting standards

Be outward-facing in the market and help elevate the agency’s media profile

What We’re Looking For:

Strong across traditional and digital, with fluency in programmatic and performance

Brand-first thinker with full-funnel perspective

Entrepreneurial and comfortable building without heavy infrastructure

Confident in client rooms and energized by growth

Ego-light, collaborative and resilient

Passionate about media as a creative multiplier, not an add-on

This role requires close integration with creative leadership. Media must enhance the idea, not sit beside it.

Junction Collective is committed to building diverse, inclusive teams. We encourage applications from people of all backgrounds and experiences, and accommodations are available throughout the hiring process if needed.

This posting is for an existing vacancy. Candidates selected to interview with our client will be notified of a hiring decision within 45 days of their final interview.

We may use AI-supported tools to help review and organize applications, but all interviews and final hiring decisions are made by people — thoughtfully and with care.

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