Senior Brand & Marketing Designer; B2B SaaS

Senior Brand & Marketing Designer (B2B SaaS)

Toronto, Canada

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

The Marketing team sits at the center of Forma.ai’s growth engine. This team directly impacts pipeline, revenue, and how the Forma.ai brand shows up in the market. They are strategic, creative, and relentlessly focused on building one of the most exciting and differentiated brands in the revenue technology space.

As our Senior Brand & Marketing Designer, you’ll own the visual expression of our brand across every surface and evolve it for the next chapter of growth. This is a high-ownership design role. You’ll build upon the success we ve had to date to lead and execute brand across web, social, event campaigns, video/podcast assets, and sales enablement – building systems that make quality scalable.

Success in this role means the Forma.ai brand feels cohesive and premium across every touchpoint, production speeds up without sacrificing quality, and the team operates with clear, reusable systems that scale as volume increases.

Brand & identity

• Evolve and enforce a cohesive brand system across all channels
• Translate positioning and strategy into a clear, compelling visual language
• Set and uphold the quality bar for anything external-facing
• Design high-impact sales decks, pitch materials, and thought leadership content
• Build campaign creative across paid, organic, events, and product launches
• Turn complex, technical ideas into clear and compelling visual outputs

Web & product marketing

• Design web pages, landing pages, and product storytelling experiences
• Partner with Marketing and Product to visually explain complex systems
• Think in systems and optimize for clarity, conversion, and credibility

Video & motion

• Create and direct visual concepts for video, motion, and product walkthroughs
• Design motion graphics and social clips where motion adds real value
• Collaborate with editors or freelancers as needed to bring ideas to life

Creative leadership

• Act as a creative partner to Marketing, Product, and executive leadership
• Work alongside our contractors, providing specific feedback to elevate design when deliverables compromise the bar for quality
• Ensure Forma.ai maintains a sharp look conveying our status as a premium brand supporting global enterprise customers

Background in Engineering, Commerce, Mathematics and/or Statistics

• 6-10+ years of brand or visual design experience, ideally in B2B SaaS or complex technical products
• A portfolio demonstrating range, taste, and systems thinking
• You ve built modular brand systems (components, templates, and guidelines) that scale across channels and teams
• Experience working directly with C-suite and cross-functional leaders on presentation decks
• High-craft brand execution across key marketing surfaces, including web and landing pages, decks, campaigns, and motion/video assets
• End-to-end ownership with speed and rigor – you move fast without lowering the bar
• Strong opinions and stronger judgment – you can articulate the “why,” advocate for quality, and make smart tradeoffs when constraints show up
• Website redesign experience, including partnering with developers and/or managing external agencies to ship polished, performant pages
• Fluency in Figma, Adobe Creative Suite, presentation deck design, video tools, and modern web design
• You don’t need to code, but you ve worked closely with developers, and can deliver clean, build-ready files and specs that translate into final production accurately

• Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
• Be precise.…