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Executive Design Director; Brand, Product

Job in Toronto, Ontario, M5A, Canada
Listing for: Metalab
Full Time position
Listed on 2026-02-28
Job specializations:
  • Design & Architecture
    Creative Design / Digital Art, Graphic Designer, Digital Media / Production
  • Creative Arts/Media
    Creative Design / Digital Art, Graphic Designer, Digital Media / Production
Job Description & How to Apply Below
Executive Design Director (Brand, Product & Experience)
Remote

Our leadership team primarily collaborates during PST business hours, while we also have designers in Europe. This role is ideally based in EST to ensure overlap across our time zones. Candidates comfortable working on an EST schedule are encouraged to apply.

Companies ready to change the world come to Metalab to create products that improve lives, reshape markets, and shift culture.

As Executive Design Director, you'll shape the future of creative at the intersection of brand, experience and product 'll define what craft excellence looks like across the organization, lead with strategic vision, and ensure brand and product design remain a driving force in our work, culture, and growth. You'll coach and elevate other leaders, steward our approach to craft, and guide both clients and internal teams through high‑impact, high‑visibility brand and product design engagements—while also contributing hands‑on at a world‑class level.

You are a systems thinker, equally brand and product minded, a strategic storyteller, and a trusted voice across disciplines. You bring deep expertise in product design, brand strategy & identity, experiential design, and organizational leadership. You know how to connect these dots to influence outcomes at scale.

At Metalab, this level of leadership isn’t just about oversight—it’s about leading by doing. You will balance leadership responsibilities with active participation in client work, collaborating with teams to set the bar for craft, execution, and strategic thinking within wider Design Leadership. By staying engaged in real projects, you’ll stay relevant in your craft, model best practices, and deliver the innovative, high‑quality design work Metalab is known for.

What You’ll Do
Lead by Example
Define and evolve Metalab's product and brand design vision to ensure alignment across teams and client work. Coach senior design leaders and project teams, providing clear, actionable feedback and long‑term career guidance. Model creative excellence in your own work—jumping in hands‑on when needed and sharing your thinking openly. You don't just direct great design; you do it. As one of the most senior contributors to the work, you bring hands‑on design energy to pitches, reviews, and live work, ensuring every output reflects the highest creative standards.

Own design quality across the department, offering constructive and actionable feedback to uphold and uplevel creative standards. Guide strategic direction across brand and product design engagements ensuring client and business outcomes are met at every stage. Oversee, create and refine brand systems that work seamlessly into product experiences and vice versa. Push creative boundaries by integrating motion, 3D, and interaction design to create dynamic, immersive brand moments in the context of products.

Lead cross‑disciplinary reviews, elevating critique culture and building team fluency in storytelling, systems thinking, and craft. Partner with clients at a strategic level, helping founders and executives articulate, evolve, and scale their brands for digital‑first environments.

Lead Organizational Impact
Collaborate with design leadership—including the Chief Design Officer—to influence design department direction and design operations. Partner with the Partnerships team on new business pursuits and pitch visionary design approaches. Coordinate team availability/downtime to drive showcases of our best assets to drive marketing efforts. Collaborate with design leadership to shape internal systems for hiring, feedback, and growth within the brand and product design discipline.

Represent Metalab in the design community through thought leadership and speaking opportunities. Lead accounts by championing quality of work and client relationships that organically grow the business.

What You Bring

At least 12 years of experience in brand and product design, creative direction, or digital design leadership— in a digital‑first environment—with at least 2 years leading design teams at a senior director or executive level.

Must be able to maintain at least a 4‑hour overlap with…
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