Senior Service Designer Denver, CO;San Francisco, CA;, NY;Los Angeles, CA;Seattle

About Gusto

At Gusto, we’re on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k) s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve.

Learn more about our Total Rewards philosophy.

As a Senior Staff Service Designer, you will anticipate and solve high‑risk or mission‑critical problems, focusing on elevating service design craft and service impact across multiple groups and influencing at the organizational level. Given the accelerating changes in technology, especially through AI, you will impact key initiatives iteratively in line with company priorities and contribute to planning activities in collaboration with other leaders that directly impact our ability to improve customer outcomes, from software to service.

Your work will contribute to how we approach service design at Gusto as a continuously evolving practice. You will directly contribute to solving complex organizational and customer‑facing problems by linking people, process and product interactions with the goal of impact. Success looks like more holistic and successful experiences that serve our customers and our business that you can understand and measure.

Design at Gusto is made up of over 80 creative, collaborative people who care deeply about our mission to empower small businesses and their employees. We’re a cross‑functional bunch focused on Design, Research, Writing, Ops, and Front‑end Development who are always looking for opportunities to build understanding and empathy for the people who use Gusto. We don’t care a whole lot about swim lanes and we work closely with our partners in Product, Engineering, Data, CX, Marketing, and Sales to design, build, and ship holistic customer experiences that make a difference.

We are passionate advocates for thoughtful, crafted, and inclusive experiences and we believe great design can make hard things possible, even delightful.

• Lead the end‑to‑end service design process for products and services that help small business owners and their employees thrive.
• Define and align on medium‑term visions for the software‑to‑service experience, ensuring alignment across multiple groups and driving tangible impact for customers and the business.
• Develop a deep understanding of customer needs by leveraging quantitative and qualitative insights to inform and evolve the customer experience and supporting business systems.
• Collaborate with cross‑functional teams to co‑design and drive implementation of compelling service experiences that are impactful for small businesses and sustainable for Gusto teams.
• Partner with R&D, service, and other teams with internal and external stakeholders to identify and prioritize new opportunities and solve complex problems.
• Advocate for a user‑centered approach and lead strategic initiatives that significantly improve the experience for small business owners and internal teams.
• Support the evolution of the service design practice by contributing to frameworks, documentation, and learning tracks that scale across the organization.
• Clearly and persuasively communicate vision, concepts, and recommendations to a variety of audiences, including leadership, to create alignment and motivate action toward a long‑term design vision.

• You have 8+ years of experience in service design, with a strong background in tech and a proven ability to collaborate with cross‑functional teams to create holistic customer experiences.
• You possess a broad understanding of design practices across product, brand, and service, which you can demonstrate with a portfolio.
• You have a proven track record of building customer trust and loyalty and business value by meeting and exceeding user expectations while navigating operational and technical constraints.
• You are proficient at mapping user journeys and service architectures and analyzing them to identify…