Social Media Content Creator

The Opportunity

Social Media Content Creator, you will amplify our brand across key social channels. With a combination of strategic vision and hands‑on creativity, you'll continue to evolve Sunwing's social presence into everyone's travel bestie and trusted Financial advisor, creating engaging, platform‑optimized content that sets us apart in the travel industry. You will work on the development and execution of multiple campaigns across our various brands and business priorities, as well as the ongoing management of our handles.

You'll be instrumental in bringing our brand persona to life across Meta, Tik Tok, and You Tube in a lighthearted and distinctive way.

Senior Manager, Social Media and will be located in Toronto, ON.

• Conceptualize, pitch, shoot, edit and write best‑in‑class social content that resonates with our audience and supports business priorities
• Create thumb‑stopping and entertainment‑driven content that brings our brand persona and voice to life as the fun, trusted travel friend our audience turns to for inspiration
• Develop and execute creative social media strategies that align with our brand objectives while pushing creative boundaries
• Collaborate with the broader marketing team to support various brand and product marketing campaigns through social activations
• Track and optimize content performance across key metrics including views, engagement rates, and community growth
• Manage day‑to‑day Social Media content calendar that outlines the publishing schedule, thematic content, and key business objectives

• You live and breathe content. You have a proven track record of understanding and creating entertaining, platform‑right content.
• 2-3 years of experience in social media management and content creation for brands
• Experience being on camera, including speaking to camera and creating voiceovers for social content
• Strong understanding of social media trends and the ability to quickly adapt them for brand relevance in a fast‑paced environment
• Deep knowledge of social platforms beyond best practices, including hands‑on experience with Meta Business Manager and Tik Tok Business Manager
• Expertise in mobile editing tools & social monitoring platforms
• Ability to analyze performance metrics and adjust strategy accordingly
• You think outside the box and are always looking to tap into the next big viral moment
• Previous experience creating content for travel/tourism brands an asset
• Proven ability to build and engage online communities
• Strong time management and organizational skills

We thank all who apply however only those who meet the qualifications will be contacted.

Diversity, equity, and inclusion – Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response – We partnered with White Ribbon to help us create a survivor‑centric, trauma‑informed policy and educational programs used by all our divisions. Total wellbeing – Our approach is for holistic opportunities to help employees Be EPIC and Be Well.

Learning and development – Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams. We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email