Art Director, Social

Art Director, Social at Critical Mass

As an Art Director, Social, you're the creative force behind everything we put out into the digital world. You live and breathe social culture—you know what makes people stop scrolling, what stories resonate, and how to make each platform sing. You'll develop bold concepts, lead a talented team of designers and creators, and work with clients to bring their visions to life across Tik Tok, Instagram, and beyond.

You're part strategist, part artist, part cheerleader—and you've got the mentorship and team to grow into a creative leader. If you're obsessed with design, storytelling, and the craft of social media, this is your role.

• Develop and communicate creative concepts optimized for social platforms while directing and delegating to core creative services disciplines
• Directly contribute to project design and development including creating storyboards, initial graphic concepts, mockups, prototypes, and provide QA of all creative deliverables
• Balance strategic development with client business objectives and platform-specific requirements
• Mentor and coach teams through project development and performance management
• Build relationships with clients, partner agencies, photographers, illustrators, influencers, and production vendors
• Contribute to the innovative development of the creative department's social capabilities
• Lead and partner with designers, production artists, content creators, writers, and social strategists
• Participate in strategic brainstorming, campaign development, creative brief development, and creative execution with a social-first mindset
• Stay at the forefront of social platform trends and translate platform strategies into curated executions for each channel (Tik Tok, Instagram, Facebook, Linked In, You Tube, etc.)
• Iterate on creative concepts with resilience and resourcefulness, embracing feedback and continuously refining ideas until landing on something truly unique

• 4+ years of formal education and 3+ years of experience in design and interactive media
• Deep knowledge of social platforms and how to execute effectively within each (Tik Tok, Instagram, Facebook, Linked In, You Tube, etc.)
• Strong design portfolio with social media work samples
• Experience leading a team of designers, production specialists, writers, and content creators
• Experience meeting clients and presenting your work
• Experience with strategic brainstorming, campaign development, creative brief development, and creative execution
• Multi-hyphenate creative capabilities: proficiency across graphic design, photography, video editing, and copywriting—particularly within social media formats
• A proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
• Strong organizational skills with the ability to manage multiple projects simultaneously and a motivated dedication to the creative team
• Proficiency with Mac OS, Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma, and understanding of motion design and video production workflows
• Leadership abilities to foster learning and excellence among team members
• Illustration skills in both electronic and traditional media
• Proven ability to build and maintain a brand presence across digital platforms
• Collaborative spirit: you prefer to elevate your teammates' ideas and work together to strengthen creative solutions—no "hero ball" here

Critical Mass is an equal opportunity employer.

Referrals increase your chances of interviewing at Critical Mass by 2x.

Location:

Toronto, Ontario, Canada