Art Director - Type
Who We Are
At VML, Human First is our guiding creative philosophy: we create value for people first, knowing this drives authentic and sustainable brand impact. We are a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
We connect Brand Experience, Customer Experience, and Commerce to craft unified, emotionally resonant consumer journeys.
Our 26,000 people across 50-plus markets are the heart of our company. Their perspectives, local expertise, and cultural insights drive creativity and innovation, making talent our most critical competitive advantage.
Type1 is a fully-integrated, dedicated super team made‑up of talented people from VML. Built exclusively for Volkswagen, we craft world‑class ideas for a world‑class brand—bold, award‑winning work that turns heads and moves audiences. From brand and retail to social, digital, and CRM, we deliver creativity that fires on all cylinders, across every moment of the consumer journey.
We are seeking an Intermediate Art Director to develop creative concepts and visual executions across integrated campaigns, and digital experiences. You will translate strategy into compelling creative, work with production partners, and ensure work is on‑brand, on‑brief, and on‑time. This role balances hands‑on design with creative ideation and cross‑functional collaboration.
Key Responsibilities- Art direction for campaigns and projects from concept through delivery across digital, social, video, print, experiential, and OOH.
- Develop visual concepts, mood boards, storyboards, and style frames that align with brand strategy and messaging.
- Ensure consistency and quality against brand standards.
- Present work to stakeholders, articulate rationale, and incorporate feedback.
- Quality‑check design deliverables, ensuring accuracy in layout, typography, colour, and production specs.
- Participate in pre‑production, shoots, and post‑production reviews.
- Partner with copywriters to craft cohesive narratives; collaborate with marketing, product, and UX teams to align creative with business goals.
- Manage multiple projects simultaneously.
- Apply accessibility and inclusivity standards in visual design across platforms.
- 3–4 years of professional experience in art direction or visual design within an agency or in‑house creative team.
- Strong portfolio showcasing concept‑driven work, integrated campaigns, and digital‑first design.
- Strong knowledge of typography, layout, composition, colour theory, and visual storytelling.
- Comfortable presenting to senior stakeholders and defending creative decisions with data and insight.
- Understanding of production processes: digital specs, print/prepress, motion/video deliverables.
- Familiarity with accessibility guidelines (e.g., colour contrast, legibility) and best practices for various platforms.
Base salary may range between $65,000 — $115,000 CAD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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