Copywriter

About Eucalyptus

Eucalyptus (or 'Euc' for short) is a digital healthcare company founded in Australia and launched in the UK in 2022. Today, we are one of the fastest-growing start-ups and a leading player in the UK's digital medical weight loss space, with an ambitious mission to triple our business by the end of the year!

• 🚀 Facilitated over 1 million medical consultations worldwide
• 🌍 Launched Juniper in Australia, UK, Germany, and Japan, and now Canada.
• 🫶 Built a team of approaching 500 Eucalypts in 6 countries consisting of medical practitioners, engineers, creatives, and many more functions!
• 💰 Raised over US $100M in funding from the same investors who backed Uber, Airbnb, and Canva
• 🎨 Built a world-leading in-house creative agency, consisting of copywriters, art directors, digital designers, motion designers, video editors, and film directors
• 🇬🇧 In just over two years, Juniper UK has grown to become our largest global brand!

💻 Launched five brands:

• Juniper - A holistic approach to weight loss
• Pilot - Men’s health, delivered differently
• Kin - Reproductive healthcare on your terms

This is your opportunity to join EUC as we rapidly expand our team and be a key player in shaping the future of healthcare. Join our team as a Copywriter at Eucalyptus and play a pivotal role in developing and executing creative campaigns across Meta, You Tube, websites, email, out-of-home, and TV.

• Play a pivotal role in shaping Juniper’s tone of voice, writing with clarity, empathy, and personality, and setting the benchmark for copywriting excellence across the company.
• Uncover unique insights and work closely with the creative team to turn these insights into compelling campaign ideas.
• Embrace performance marketing by leveraging data to inform your creative decisions and iterate on successful concepts.
• Write confidently across a variety of formats, including Meta, You Tube, TV, radio, print, email, and landing pages.
• Drive the implementation of creative ideas across the business.

• You have a creative folio.
• 4+ years experience within an agency, in-house team, or as a freelance writer.
• Experience and expertise in the creative development process, through ideation, creation, and execution.
• Ability to clearly articulate and present copy and ideas in response to briefs.
• You’re comfortable with a ‘test and learn’ approach, using performance marketing data to measure the success of your creative work.
• You're comfortable working autonomously, taking initiative, and solving problems in a rapidly growing and fast-paced environment.

• We don't pitch for new business. When we want more clients, we launch more brands. This means that your energy always goes into making work that's impactful from day 1.
• You'll make an insane amount of work. 3 months at Eucalyptus equals a year's worth of agency work. We have the resourcing and budgets to let good ideas thrive, and work isn't watered down by things like clients or 60-page brand strategy docs.
• Make work that benefits society - we're not selling Big Macs or Asahi's. All of our brands have an immensely positive impact on our member's health & confidence.
• Have your work judged by its effectiveness, not some washed-out ECD king at Eucalyptus you’ll be heavily involved in not just the production of work, but also in helping to measure its success once it's live.
• You’ll have ownership of a larger part of the creative process r execution won’t be limited to work that comes directly from briefs. If you’ve got ideas that you think would work in certain mediums, we’ll make it come to life.

• Make a real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high-quality outcomes faster than anyone else. Helping impact members' lives for the better from the moment you join Euc.
• You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help to ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
• You’ll work…