Sr. Staff Writer

Editorial Full Time Toronto, ON Hybrid $70,000 - $80,000 CAD per year

At Wise Publishing, we’re on a mission to help North Americans make better financial decisions and live richer lives. We believe financial literacy is the key to a better future, and we reach millions of readers each month through our widely read digital publications,  and

We're a close-knit team of techies, creatives and wordsmiths who genuinely care about our craft and each other. We move fast, stay curious, and treat every challenge as a learning opportunity. If you're looking to grow your career while making a meaningful impact, we'd love to meet you.

Wise Publishing is looking for a Sr. Staff Writer who’s equal parts reporter and marketer, someone who knows how to turn timely financial topics into content that engages and converts. This role focuses on creating hybrid content: blending the informative, journalistic tone our readers trust with affiliate partner offers that help them make smarter financial choices.

The ideal candidate is a strong writer with a sharp eye for detail, a curiosity about personal finance trends, and a deep respect for the reader. You know how to make a piece of content sing (and sell) without losing its credibility or value.

This is a great opportunity for a content writer or journalist looking to deepen their skills in content monetization while staying true to editorial quality and integrity.

• Write and edit daily hybrid articles that blend affiliate marketing content with syndicated news, ensuring a natural and engaging flow.
• Research and integrate commercial copy from affiliate partners into news stories, maintaining a balance between promotional and informational content. Pitch original story ideas based on current financial news and consumer trends.
• Stay up-to-date on affiliate offers, ensuring articles reflect the most current information (sign-up bonuses, referral links, etc.).
• Collaborate with editors to finalize and prepare articles for publication.
• Replace expired offers or update affiliate mentions based on shifting budgets or priorities.
• Ensure each article includes a timely “why now” angle and updated contextual framing.
• Attend weekly team meetings and contribute to broader content strategies.

• A diploma or degree in journalism, communications, marketing, or a related field.
• 3+ years of experience in digital content writing or journalism. Affiliate marketing experience is a plus.
• Exceptional writing and editing skills with a focus on clarity, accuracy, and tone.
• Comfortable using a content management system (CMS); experience with Google Workspace and Mac OS is an asset.
• Strong knowledge of personal finance and business news — or a passion to learn quickly.
• Familiarity with SEO fundamentals and digital performance metrics.
• Able to juggle multiple assignments, respond to editorial feedback, and meet deadlines.

• We’re proud to be recognized as a Great Place to Work® for the third year in a row.
• A hybrid work environment and a beautiful midtown Toronto office for when you want to collaborate in person.
• A flexible hybrid work environment; most of our team works 1-2 days a week in the office.
• Top-tier benefits including comprehensive dental/medical/vision as well as Health Spending Account (HSA), telemedical, and wellness program.
• Quarterly company-wide team outings and events.
• Free in-office snacks, espresso, and an outdoor patio.
• A supportive learning environment.

Please submit your resume and 3-4 writing samples ( preference for stories in the personal finance space) for consideration in PDF format. We look forward to hearing from you; however, due to the volume of applications, only candidates selected for an interview will be contacted.