Creative Strategist; Copywriter Background

Creative Strategist (Copywriter Background)

At Sidekick, we help people recover faster from injuries. Trusted by Olympic champions and everyday athletes, our products have been featured in Men's Health and Running Magazine. With 94% of users finding relief, we aim to be the go-to injury relief brand.

Base pay range
: CAD 80, per year (full‑time, hybrid Toronto).

Position Overview

This performance marketing role focuses on creating paid social video ads that educate and sell our injury recovery products. You will turn technical or clinical ideas into clear, persuasive messaging for everyday audiences.

Key Responsibilities

• Use education + entertainment to sell our products.
• Write video hooks and scripts that sound natural on camera.
• Turn rehab, physiotherapy, and product concepts into simple, digestible ideas.
• Help people understand why a product works, not just that it works.
• Over time, write email and website copy based on proven video formats.
• Write short‑form and long‑form video ad scripts.
• Create hook variations, talking points, and content frameworks.
• Break down customer pain, objections, and skepticism into persuasive messaging.
• Direct shoots.
• Collaborate with creators and editors to ensure proper execution.
• Review performance and iterate until results improve.

What we care about

• Ambitious and driven to excel.
• High standards for own work.
• Ownership and autonomy; no micromanagement.

Skills You Bring

• Very strong writing for spoken word / video.
• Solid understanding of direct‑response marketing.
• Good grasp of e‑commerce and conversion.
• Ability to simplify complex or technical topics.
• Creative thinking and angle development.
• Comfortable writing for video, email, and landing pages.

Experience

• 5+ years in copywriting, creative strategy, or direct‑response roles.
• Experience in DTC, health, fitness, or rehab is a plus.

Why This Role Is Worth It

• Fast‑growing company solving chronic pain and injuries.
• Competitive compensation + performance‑based bonus.
• Direct impact of work on business results.
• Collaborate with smart, motivated colleagues who aim for excellence.
• Continuous improvement and high standards.
• Hybrid schedule: 2 days in‑office in downtown Toronto.