Ecommerce Merchandiser - Hockey, Hockey, Hockey

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience.

Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2025 were $8.9 billion. Learn more at

• Health & Wellness benefits starting on day 1 of employment
• Pension eligibility
• Tuition reimbursement
• Employee Assistance Program eligibility
• Paid vacation and Paid holidays

We are looking for a Die-hard Hockey Enthusiast Ecommerce Merchandiser to lead the growth plan behind our Shopify ecommerce site and systems with the highest level of delight. We are authentic and retail online NHL authentic customized jerseys with any name and number across all of North America. We also have strong partnerships with Fanatics, Brand 47, CCM/Bauer, Klarna and social media influencers.

In business since 1999, this business has lost some momentum in the last hockey season - but we are on a tear to spice it up and reclaim our former market leading position. With a newly energized passionate team we are on the path to be ‘elbows up’ in the Canadian market and bespoke to the USA. If you root for the underdog, you’ll be right at home.

Be part of a world class multi-billion international public corporation - working in a B2C acquisition that’s out to show how our Canadian team can make Shopify sing in this multi-million dollar Canadian/US business.

The ideal candidate brings a background in product, growth and/or product analytics at a high-growth ecommerce startup, with experience working alongside operations, I.T. and customer service. This role defines and coordinates key metrics (CVR, AOV, RPV, etc). You’ve got a keen eye for the details in merchandising, keen new marketing ideas to share and develop with the team, and a passion to win.

Focus on the user experience, data-driven rigor and a knack for measurement, the business intuition to work cross-functionally and prioritize our roadmap, and enough technical fluency to collaborate closely with internal and external developers.

In your first ninety days, you’ll take ownership of our digital product roadmap and backlog, refine our growth priorities planning document, and dig deep into pricing and merchandising vs. the competition. The team is also assessing our existing site experience and prioritizing opportunities for improvement. Let's explore new features and experiences, and begin work on new feature development.

• Own the ecommerce roadmap, including the growth initiatives and prioritization of new digital features, writing clear specs, SOP’s and working with design, development and growth stakeholders to guide new features
• Own site merchandising strategy, including where and how products, bundles and upsells are displayed throughout the site, as well as recommending pricing based on competition.
• Be accountable for primary transactional metrics like AOV, CVR and revenue per visit (RPV), along with secondary metrics that inform these metrics (site speed - mobile / laptop)
• Collaborate with growth, customer success and customer service teams to collect user feedback and qualitative insights; dig into GA to find quantitative insights; put the pieces together to rigorously develop and prioritize feature ideas that will move the needle
• Liaise with internal and external development partners to execute on new feature development, and…