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Market Research Manager, Brand Health Tracking

Job in Toronto, Ontario, M5A, Canada
Listing for: Ipsos
Full Time position
Listed on 2026-03-09
Job specializations:
  • Business
    Business Development, Business Analyst
Job Description & How to Apply Below

Who We Are:

Ipsos is one of the world’s largest research companies and currently the only one primarily

managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets.

And, we’re proud to share we’ve received our Great Place to Work Certification for 2022!

About Brand Health Tracking:

The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.

What you can expect to be doing:

Integrity

  • Ensures projects meet timeline targets and monitors projects ongoing progress

  • Identifies project problems and possible solutions. Proceeds with implementation of simpler ones

  • Manages daily tasks & projects according to department priorities.

  • Performs standardized check points for each study for example, checks on-line/CATI links ensuring that programmed questionnaires are getting at the right issues and continuous logic and flow of study as client changes are made over time.

  • Raises issues to manager as appropriate

  • Check data quality for accuracy.

  • Identifies own goals and drives personal development through the performance management process

  • Solve day to day problems and has good common sense to seek out assistance on solutions to more complex problems

  • Seeks constructive feedback openly as part of learning. Shares constructive feedback with peers as appropriate

  • Shares praise and recognition and appreciation to those who support them

  • Curiosity

  • Asks perceptive and probing questions to uncover new learnings and explore needs

  • Learns about other Ipsos products and services

  • Learns about other Ipsos BUs

  • Participates in industry events as appropriate

  • Proficient in Word, Power Point, Excel – chart design, finding ways to be more efficient, etc. (SPSS or SAS an asset)

  • Collaboration

  • Proactively reaches out to team to offer help, foreseeing or anticipating project challenges

  • Delegates appropriately to colleagues in other divisions that support their projects

  • Assists in the training of junior team members, report pulling, data checking, Next Work Bench, etc.

  • Can resolve many conflicts with a high degree of skill.

  • Coordinate with suppliers for project set-up and day-to-day operations

  • Participates in discussions and shares opinions in areas of confidence and growing expertise

  • Encourages others to share their opinions

  • Monitors and facilitates IIS/ Direct activities to ensure that all deliverables are running according to project plan and takes action to avoid/resolve problems and/or seeks management assistance if issues are beyond their control.

  • Participates in corporate activities, may volunteer for staff committees

  • Client First

  • Serves as resource to client to assist in resolving routine questions or to ensure that issues are fielded

  • Responds to client needs consistently and in a timely fashion

  • Costs projects in iQuote, Job Book, Next Work Bench

  • May design questionnaires for proofing by senior project lead.

  • Monitors and facilitates internal and external operations activities to ensure that all deliverables are running according to project plan and takes action to avoid/resolve problems and/or seeks management assistance if issues are beyond their control.

  • Assists in ordering and monitoring sample.

  • Provides first-level analysis and writes report for review, includes insights of reported data

  • Provides data summaries for comprehensive reports (. organizes data into logic flow and provides key bullet points on what data charts are illustrating).

  • Serves as resource to client to resolve routine questions and…

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