Lifecycle Marketing Manager

Location:
Calgary, Toronto (hybrid)
Employment Type:
Full-Time

We are seeking a data-driven Lifecycle Marketing Manager who will own, optimize, and scale our end-to-end marketing and sales enablement campaigns within Hub Spot. This role is ideal for someone with approximately five years of hands-on Hub Spot experience who can design effective integrated sales and marketing campaigns, analyze performance, translate performance insights into business impact, and leverage data from campaigns to drive continuous growth.

This manager will work cross-functionally with marketing, sales, delivery, finance and operations to ensure we have a cohesive, high-performing funnel that accelerates new customer acquisition and retention by securing meetings and order opportunities for our sales organization.

• Develop and manage the full Hub Spot lifecycle marketing program from lead capture to sales lead opportunity for our sales team.
• Build and execute targeted, integrated marketing and sales campaigns using Hub Spot Marketing Hub and Sales Hub tools (Workflows, Lists, Email, Lead Scoring, Ads, Landing Pages).
• Partner with Sales to design automated nurture, handoff, and follow-up sequences that improve lead quality and conversion rates.
• Maintain and evolve our segmentation strategy to ensure the right message reaches the right audience at the right time to secure quality leads that generate sales meetings for our sales team.
• Collaborate with content and sales teammates to develop compelling campaign messaging and assets by industry vertical and specializations.

• Establish KPIs for each stage of the lifecycle and build dashboards within Hub Spot to monitor performance across marketing and sales funnels.
• Analyze campaign and funnel data to understand what’s working, diagnose bottlenecks, and uncover opportunities for lead, meeting and order growth by industry and specialization.
• Translate campaign insights into clear business impact tied to our integrated sales and marketing KPIs.
• Run A/B tests and iterative optimization programs to continuously improve campaign effectiveness.

• Ensure data quality, governance, and accurate lead-source attribution within Hub Spot.
• Create reports for marketing and sales leadership that summarize performance, ROI, and strategic insights based on campaigns.
• Use cohort, attribution, and lifecycle analysis to inform future campaign ideas.

• Partner with sales leadership to align lifecycle stages and lead qualification criteria to develop a seamless lead-generation plan.
• Collaborate with sales leaders and content teammates to ensure campaigns reflect product positioning and target persona needs.

• Maintain and optimize Hub Spot properties, workflows, scoring models, integrations, and automation.
• Identify and deploy new Hub Spot features or tools to improve lifecycle performance.
• Audit and refine workflows, data structures, and assets to enhance efficiency and compliance.

• ~5 years of hands‑on Hub Spot experience managing campaigns, workflows, segmentation, and reporting across integrated sales and marketing functions.
• Proven experience designing and executing lifecycle or demand‑generation campaigns across the funnel.
• Strong analytical skills with the ability to measure performance, interpret data, and communicate impact.
• Demonstrated ability to take insights from data and turn them into new campaign strategies.
• Solid understanding of CRM data management, lifecycle stages, and attribution models.
• Excellent project management, communication, and cross‑functional collaboration skills.

• Service industry marketing and/or recruitment industry marketing experience
• Hub Spot certifications (Marketing Hub, Sales Hub, Reporting, Rev Ops, Workflow Automation).
• Experience with B2B and B2B2C business models.
• Familiarity with marketing analytics tools (e.g., Google Analytics, Looker Studio, attribution platforms).
• Understanding of lead scoring, MQL → SQL handoff processes, and revenue…