Market Research Manager, Brand Health Tracking

Who We Are

IPSOS is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full‑service research organization for four consecutive years. With over 75 different data‑driven solutions and a presence in 90 markets, IPSOS brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top‑quality research and insights.

Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5,000 clients across the globe by providing research, data, and insights on their target markets. And we’re proud to share that we’ve received our Great Place to Work Certification for 2022!

About Brand Health Tracking

The Brand Health Tracking Service Line helps clients manage their in‑market brands by monitoring health and ensuring they stay on the right course. Clients provide their own sales data; we supply brand‑affinity data to understand how people feel about the brand and its competitors longitudinally.

• Ensures projects meet timeline targets and monitors projects’ ongoing progress
• Identifies project problems and possible solutions, proceeding with implementation of simpler ones
• Manages daily tasks and projects according to department priorities
• Performs standardized check points for each study (e.g., checks on‑line/CATI links to ensure programmed questionnaires are accurate and maintain continuous logic and flow as client changes are made over time)
• Raises issues to manager as appropriate
• Checks data quality for accuracy
• Identifies own goals and drives personal development through the performance management process
• Solves day‑to‑day problems and uses common sense to seek assistance on more complex problems
• Seeks constructive feedback openly and shares it with peers as appropriate
• Shares praise, recognition, and appreciation with those who support them

• Asks perceptive and probing questions to uncover new learnings and explore needs
• Learns about other IPSOS products and services
• Learns about other IPSOS business units
• Participates in industry events as appropriate
• Proficient in Word, PowerPoint, Excel; excels at chart design and finding ways to be more efficient (SPSS or SAS is an asset)

• Proactively reaches out to team to offer help, foreseeing or anticipating project challenges
• Delegates appropriately to colleagues in other divisions that support their projects
• Assists in the training of junior team members, report pulling, data checking, Next Work Bench, etc.
• Can resolve many conflicts with a high degree of skill
• Coordinates with suppliers for project set‑up and day‑to‑day operations
• Participates in discussions and shares opinions in areas of confidence and growing expertise
• Encourages others to share their opinions
• Monitors and facilitates IIS/Direct activities to ensure that all deliverables are running according to project plan and takes action to avoid/resolve problems
• Participates in corporate activities and may volunteer for staff committees

• Serves as a resource to clients to assist in resolving routine questions or to ensure that issues are fielded
• Responds to client needs consistently and in a timely fashion
• Costs projects in iQuote, Job Book, Next Work Bench
• May design questionnaires for proofing by senior project lead
• Monitors and facilitates internal and external operations activities to ensure all deliverables are running according to project plan and takes action to avoid/resolve problems
• Assists in ordering and monitoring sample
• Provides first‑level analysis and writes reports for review, including insights of reported data
• Provides data summaries for comprehensive reports (e.g., organizes data into logic flow and provides key bullet points illustrating data charts)
• Prepares first draft of report, incorporating statistical testing and designing layout and content
• Exposure to advanced analytics, including driver analysis (regression, correlation, Shapley values) and segmentation

• Assists in drafting straightforward…