Category Insights National Lead

About Us

As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and food service operations across Canada.

At Bimbo Canada, we’re more than just a bakery – we’re a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we’re looking for people who share our commitment to excellence.

We are seeking a strategic and results‑driven Category Insights National Lead to guide a high‑performing team in delivering actionable, data‑driven strategies that enhance category performance and drive market share growth across Bimbo Canada’s portfolio. This role also serves as the lead for category insights in Western Canada, acting as a trusted advisor to internal stakeholders and retail partners.

Reporting to the Senior Director, Channel Strategy & Revenue Growth Management
, the Insights Lead will play a pivotal role in integrating commercial insights with revenue growth strategies, elevating storytelling, and influencing decision‑making to drive sustainable business impact.

• Develop and execute national category strategies based on market dynamics and consumer & shopper trends.
• Guide shelf space allocation and assortment decisions using POS and syndicated data.
• Strengthen relationships with retail partners as a trusted category expert.

• Managing a team of 4 associates, role will focus on inspiring a high‑performance culture focused on analytical excellence and commercial acumen.
• Provide coaching, mentorship, and development opportunities to team members.
• Lead transformation initiatives within the Insights function, fostering agility and innovation.
• Ensure the team is equipped with the tools, training, and resources needed to succeed.

• Translate insights into actionable strategies aligned with business and customer objectives.
• Validate volume projections and recommendations for innovation.
• Lead strategic projects including SKU rationalization, battlefield analyses, and category deep dives.
• Support strategic presentations.

• Act as a Vendor Advisor to key accounts, delivering impartial, insight‑driven recommendations.
• Monitor and report on retail trends, competitive landscape, and consumer behavior.
• Drive regional merchandising strategies and portfolio prioritization.
• Lead quarterly market reviews and oversee planogram development for innovation.

• Leverage syndicated and retailer portal data to identify growth opportunities.
• Utilize AI‑powered tools and predictive analytics to generate forward‑looking insights.
• Deliver performance scorecards and strategic recommendations to internal and external stakeholders.
• Ensure data integrity and optimal use of tools such as ACNielsen.

• Partner with Sales, RGM, and Marketing to align insights with strategic initiatives.
• Collaborate closely with the RGM team to translate insights into profitable growth strategies.

• Lead joint business planning, top‑to‑top presentations, and quarterly reviews with key accounts.
• Provide strategic input to customer teams to support planning and execution.

• Bachelor’s degree in Business, Finance, or a related discipline; MBA strongly preferred.
• Minimum of 8 years of progressive experience within the Consumer Packaged Goods (CPG)…