Manager, Partnership Brand Programs ( Temporary

Manager, Partnership Brand Programs ( Temporary - 14 months)

Job Category: Client Experience, Digital & Marketing

Requisition Number: MANAG
005687

• Posted :
  February 19, 2026
• Full-Time
• Hybrid

Showing 1 location

Toronto, ON, CAN

Company: CGIC
Department:
Emerging Business Model (EBM)

Employment Type:

Temporary Full-Time (14 months)
Work Model:
Hybrid
Language:
This role operates in English.
Additional Information:
This/these role(s) is/are currently vacant

We are a leading Canadian financial services cooperative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

As a member of the Strategic Partnerships team, you’ll instantly become part of a small, energetic and ambitious group that’s focused on supporting our partnership programs through innovation. If you like an ever-evolving job description and a chance to contribute to a wide variety of projects, this is the role for you.

Our versatile team works closely with external partners to launch innovative insurance programs and collaborates internally to advocate for partner and client experience. We think strategically and align our initiatives to support Co-operators’ business goals.

As the Manager, Partnership Brand Programs, you will be responsible for designing and executing campaigns designed to grow our digital insurance partnership programs. You will also manage the correct usage of partner brands and brands of the Co-operators where applicable. Beyond our white-label and co-branded digital insurance programs, you will also help our team lead B2B partnership initiatives for other areas of the Co-operators.

This is a partner-facing role that requires excellent relationship management skills. This role works with the Associate Vice-President (AVP) of Strategic Partnerships and is responsible for two direct reports.

• Leading the team in the development and execution of marketing plans to support partnership program growth objectives.
• Driving engagement with our partnership program brands internally and externally.
• Partnering with team members to generate insights for partner brand strategy and program development, and use insights to optimize partner programs.
• Coaching and developing your team, recruiting and selecting talent, managing and rewarding performance, and fostering an agile culture to deliver on strategic objectives.
• Recommending strategic go-to-market positioning strategies for our partnership programs to ensure clarity, consistency, and market differentiation.

• You build trusting relationships and provide feedback to enable the successful development of your team and colleagues.
• You foster innovation and continuous improvement with a focus on client experience.
• You facilitate the adoption of change and create a high-performance culture through alignment of your team’s work with organizational goals.
• You successfully convey messages and demonstrate openness to exploring alternative points of view.
• You use critical thinking to guide decision making and apply a strategic mindset to adjust business plans based on shifting priorities.

• You have 5-7 years of experience in Brand Management, managing large, integrated campaigns and activations in both online and offline media channels, including social.
• You have a post-secondary degree in Marketing, Business or a related field.
• You have a minimum of 3 years people leadership experience.
• You have an expert ability to analyze market, consumer, segmentation and media data and translate those insights into actionable and compelling marketing tactics.
• You are an expert in briefing, managing and working with creative and media agencies, research firms and other vendor partners.

• You will be subject to a Background check as a condition of employment, in the…