Pricing Strategy Specialist

Overview
Scarborough, ON (Hybrid)

Pricing Strategy Specialist  — Rank 4

Deadline:
This posting will close by March 2, 2026 at 11:59 PM EST.

The anticipated annual base salary for this position is $75,700 - $99,300. The offered salary will be based on the candidate’s experience, knowledge, skills and qualifications, as well as internal equity considerations.

Toyota Canada Inc. (TCI) currently has an exciting opportunity for an automotive enthusiast to support our Product Planning department. This is a full-time opportunity and will report to the Manager of Pricing Strategy.

The selected candidate will study and develop proposals for all aspects of new vehicle pricing (internal/external) for Toyota and Lexus vehicles. They will also develop market studies and pricing proposals for a holistic market-appropriate price position for every vehicle to achieve sales objectives and brand vision, while maximizing profit and optimizing incentive spending.

What We’ll Bring

A hybrid work environment

A work environment built on teamwork, flexibility and respect

Professional growth and development programs to help advance your career

A focus on respect for people and continuous improvement

Summer Hours – condensed work week during the summer

Benefits

Competitive compensation package including bonus

Extended health care and dental benefits effective immediately

Company pension plan with additional employer contributions

Associate vehicle discount program

Reimbursement programs (tuition & fitness)

Paid holiday shutdown and competitive paid time off benefits

Sabbatical leave program

What You’ll Be Doing
New Vehicle Pricing

Collects and summarizes key industry indicators such as sales, pricing, customer data, product specifications, etc. to form as a basis of recommended pricing action for next generation vehicles.

Creates credible price proposals at model change timing with insight and analysis based on detailed market research for all Toyota and Lexus models

Creates volume studies to support logic of requested vehicle pricing proposals. Works closely on volume studies with Sales and Inventory Planning to link pricing to required annual vehicle sales plans

Collaborates and negotiates with the manufacturer to ensure clear understanding, cooperation and requirements of requested price proposals

Coordinates with National Sales Incentive Planning for both Toyota and Lexus to develop holistic incentive plans for future models that incorporate potential pricing action with focus on optimizing incentive spending

Interface with stakeholder departments (Marketing, National Sales, SIP, Lexus etc.) for the purpose of sharing and coordinating all model price strategies

Maintain and execute FX and CEP Guideline updates

Marketplace Intelligence

Monitor and evaluate competitor pricing strategies and actions including value packages or strategic model introductions

Creation of marketplace pricing analysis to highlight key competitor product and pricing actions at model change timing and sharing of that analysis cross functionally with key stakeholder departments and other Toyota affiliates for development of any required counter strategies

Work in close collaboration with other Product Planning groups – Product Planning and Product Advocacy – to ensure alignment on vehicle strategies and goals

Apply Plan, Do, Check, Act (PDCA) approach to all new model launch pricing implemented by Toyota Canada

What You’ll Bring

University Degree/College Diploma in Business, Management, or related discipline

3 years of work experience related to automotive industry

Solid knowledge of the Canadian automotive marketplace

Experience in making proposals to Management and building cross functional consensus

Skilled in influencing, negotiating and consensus building across all levels (internal & external)

Strong organizational skills and strategic thinking

Proven strength in multi-tasking

Excellent verbal and written communication skills

Proven ability to initiate & improve work processes to increase efficiencies

Excellent Microsoft Office computer skills, advanced Excel an asset.

Bilingualism (French/English) an asset

About Us
Toyota Canada Inc. is the exclusive Canadian distributor of…