Marketing Specialist

Please note that this is a full time, fixed term contact.

When a company signs with Tipalti, it marks the start of a customer’s growth journey. From day one, our focus shifts to partnership: helping customers unlock deeper value, accelerate adoption, and expand their impact over time. Every interaction across the customer lifecycle is an opportunity to educate, engage, and elevate. That’s where this role comes in.

Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid‑market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury.

Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin.

• Campaign Strategy & Execution:
  Manage multi‑channel marketing campaigns designed to drive upsell and cross‑sell opportunities across the existing customer base. Drive product adoption through customer education activities. Partner with Sales, Customer Success, Product Marketing, and other internal teams to align campaign goals with business objectives and customer needs.
• Customer Segmentation & Targeting:
  Identify and prioritize customer segments for campaign targeting using firmographic, behavioral, and product usage data.
• Content Development:
  Work closely with Content and Creative to create and localize compelling campaign assets, including emails, landing pages, and webinars.
• Channel Management:
  Execute and manage campaigns across a variety of channels, including email, in‑product messaging, and webinars.
• Events:
  Partner with Account Management and Customer Success teams to plan 1:–few closing events (i.e. sporting events, dinners, etc.)
• Performance Tracking & Optimization:
  Monitor campaign performance, analyze key metrics, and optimize campaigns to improve engagement, conversion rates, and pipeline contribution.

• 3+ years of proven experience in software/SaaS marketing, demand generation, campaign management or customer marketing
• Experience developing and executing B2B SaaS campaigns to mid‑market businesses
• Experience with marketing automation, CRM & project management software (Salesforce, Asana, Marketo)
• Proactive self‑starter, demonstrating high initiative and critical thinking
• Positive, can‑do attitude, with the ability to work with marketing, sales, customer success and product professionals
• Excellent verbal and written communication skills
• Adept at juggling multiple priorities and excellent attention to detail

• Experience with lifecycle, retention or customer marketing
• Familiarity with Gainsight and Pendo

• Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday
• Competitive salary and stock options
• Matching RRSP
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
• Maternity, Paternity and Fertility Treatment benefits
• 15 days of PTO
• Subsidized lunch on office days
• Fresh fruit, snacks & drinks in…