The Senior Product Analyst will collaborate closely with the Product Management team to support the ongoing development, enhancement, and management of a portfolio of commercial products as well as advance new business opportunities
The Senior Product Analyst is responsible for gathering and analyzing data related to customer needs, market trends, and business objectives. With a deep understanding of both the target customer and target market, the Senior Product Analyst will collaborate with cross-functional teams to identify requirements, define product features, and prioritize development efforts to deliver the product roadmap as defined by the Product Manager.
The Senior Product Analyst will conduct market research, customer research, user research, competitive analysis, and user feedback analysis to inform product strategy and decision-making. Additionally, the incumbent will support day-to-day product management activities, define user stories, support product launches and iterations. The development of new business concepts and value creation opportunities will be a major focus for this role.
In collaboration with the Product Management team, the Senior Product Analyst, will serve as a bridge between stakeholders, development teams, users, and customers, ensuring that the development of new products and business opportunities aligns with business goals and delivers value to our customers and users.
Reason for Vacancy:
Net New Role
What You’ll Be Doing
Gather and analyze data from various sources to extract actionable insights.
Use statistical techniques and data visualization to interpret trends and patterns.
Identify opportunities for product improvements based on research and data analysis.
Identify and coordinate the development of new business concepts and business cases.
Monitor and report on product performance against goals and product KPIs.
Conduct research to understand market trends, customer needs, and the competitive landscape to identify both customer and business opportunities.
Conduct user research, interviews and usability testing to gather feedback on product usability and satisfaction and make recommendations to improve the user experience.
Collaborate with a variety of stakeholders to gather and document product requirements.
Translate product requirements into user stories, perform product backlog grooming, and actively participate in product planning and prioritization activities.
Organize and participate in customer and user workshops to identify customer pain points.
Facilitate requirements gathering workshops to identify customer workflow optimization and client satisfaction improvement opportunities.
Convert complex data and findings into understandable tables, graphs, and written reports to communicate insights, findings, and recommendations to a variety of audiences.
Measure the effectiveness of product offerings, promotions, and strategies.
Perform tasks as assigned by the reporting manager in support of business priorities.
About You
Bachelor’s Degree or Diploma or Equivalent Work Experience
Strong data analysis skills. Proficiency in using analytical tools and techniques to gather, analyze, and interpret data.
Strong research skills. Knowledge of market, customer, competitor research methodologies, including data collection and analysis.
Strong ability to identify problems, gather relevant information, and propose practical solutions to improve product performance or the user experience.
Familiarity with agile and lean practices and product management tools to manage product roadmaps, backlogs, user stories.
Strong attention to detail to ensure accuracy and precision in data analysis and documentation.
Ability to facilitate workshops and discussions with a variety of stakeholder groups.
Ability to work independently or within a team and handle multiple projects simultaneously.
Ability to work collaboratively with cross-functional teams including product managers, developers, and marketers.
Critical thinking skills to recommend original and productive ideas.
Knowledge of the Software Development Life Cycle (SDLC).
Proficient in Microsoft Office
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