Account Manager, Global Partnerships; Partnership Marketing

Account Manager, Global Partnerships (Partnership Marketing)

Position: Account Manager, Global Partnerships (Partnership Marketing)

Department: Global Partnerships

Status: Full-time / Permanent

Reports to: Sr. Account Manager, Global Partnerships (Partnership Marketing)

Location: Toronto, ON (Hybrid)

Final date to receive applications: January 16, 2025

The Canadian Football League is Canada's home for professional football. With more than a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments culminates in Canada's largest single-day sporting event – the Grey Cup, where the newly crowned champions hoist the iconic emblem of Canadian football.

The CFL leads a global movement to grow and modernize the game, connecting with fans around the world and transforming into a digital-first sports league through an innovative partnership with Genius Sports to maximize fan engagement through data analytics, technology, and sports betting.

As a proud champion of unity, diversity, inclusion, strength, and service, the league supports all peoples, cultures, and backgrounds, offering a respectful and inclusive work environment centered on acceptance and understanding.

The Canadian Football League seeks a driven, detail-oriented Account Manager in partnership marketing to provide exceptional client service to key partner accounts, overseeing and leading the delivery of marketing and sponsorship programs, ensuring strategic alignment, operational excellence, and measurable results.

• Lead and manage key client relationships to deliver exceptional service and foster long-term partnerships.
• Lead execution of partner contract deliverables, including season-long partnership campaigns, broadcast assets, digital assets, in-game promotions, contests, and events.
• Develop and implement strategic marketing initiatives that align with partner and league objectives.
• Collaborate with cross-functional teams to ensure seamless execution and identify opportunities for innovation and improvement.
• Monitor and analyze sponsorship performance, translating data into actionable insights to support strategic partnership decisions and lead client reporting initiatives.
• Manage financial resources to achieve maximum cost-effectiveness in project execution.
• Support the business development team in contract renewals and new business initiatives.
• Other duties as required.

• Post-secondary degree or diploma in Marketing, Business, Communications, Sports Administration, or a related field.
• Minimum of 3–5 years of account management experience.
• Experience in the sports and entertainment industry, or within an agency, is a strong asset.
• Solid understanding of core marketing concepts, including sponsorship activation, valuation, program customization, and performance measurement.
• Strong organizational and project-management skills, with the ability to manage multiple initiatives simultaneously while maintaining quality and achieving successful outcomes.
• Collaborative team player, able to work effectively with diverse personalities and work styles.
• Excellent interpersonal skills, with a proven ability to build and maintain strong internal and external relationships.
• Strong attention to detail, with exceptional written and verbal communication skills.
• Thrives in fast-paced environments, demonstrating strong organizational, prioritization, and time-management abilities.
• Willingness and ability to travel domestically as required.

• Chief Revenue Officer
• AVP Global Partnerships
• Global Partnerships Team
• External stakeholders

• Hybrid Model:
  The incumbent will be required to attend the office in accordance with the CFL Hybrid Work Policy, and attend meetings and other business events at the office or other venues as business needs dictate.
• Work Schedule:
  
  The incumbent must be available and willing to work evenings, weekends and holidays as required.
• Travel:
  Must be able to travel as required, including for…