Business Systems Analyst

Business Systems Analyst

We pride ourselves on a culture of creativity, collaboration, and a commitment to pushing the boundaries. If you're a highly motivated and skilled specialist passionate about the gaming industry, we want you to join our team. This is a full‑time IN OFFICE position in Vaughan (Toronto).

As the Senior Business Analyst (heavy Data experience) you will be in a critical position driving data‑driven decision‑making, optimizing business performance, and shaping the strategic direction of the gaming brands role within the company!

• Economy and Metrics Insight – Analyze gaming economies and metrics to understand interdependencies and drive data‑informed decisions. Develop models to forecast the impact of changes on player behavior, retention, and revenue.
• Financial and Data Analysis – Conduct financial performance evaluations, revenue forecasting, cost optimization analyses. Analyze large datasets to uncover actionable trends in player behavior and game performance.
• Performance Monitoring – Track key business metrics to assess the effectiveness of gaming products/features/events, marketing campaigns, and revenue‑generating initiatives. Take corrective actions as needed based on performance insights.
• Operational Configurations – Manage and execute hands‑on configurations within CRM and other operational systems to support marketing campaigns, player segmentation, and feature rollouts.
• Initiatives to Improve Main Metrics – Collaborate with the team to optimize acquisition, retention, and monetization strategies using data‑driven insights.
• Product Development Support – Provide recommendations to enhance game features and in‑game economies based on analytical findings.

• Bachelor’s degree in Statistics, Math, Engineering, Economics, or another quantitative field.
• Proficient in SQL and experience with complex data queries.
• Strong analytical and problem‑solving capabilities and attention to detail.
• Excellent communication skills, with the ability to simplify complex data into actionable insights.
• Passion for the social gaming industry and an adaptable attitude.
• Personal values – Proactiveness, assertiveness, goals and not task‑driven self‑management.

• Experience with PowerBI
• Familiarity with statistical tools and models (R, SAS)
• Previous supervisory/managerial experience

• Exciting projects using cutting‑edge technologies
• Collaborative and supportive work environment
• Competitive salary and bonuses
• Opportunities for career development, growth and advancement
• Fantastic company events
• Benefits including extended healthcare, dental care, vision care, and disability insurance
• On‑site leisure facilities
• On‑site parking