Direct Response Copywriter

Reporting to:
Strategic Marketing Content Lead

Location:

Topeka, KS - Onsite

Are you ready to shine in a fast-paced, performance-driven environment at Advisors Excel? We’re seeking a Direct Response Copywriter who thrives on accountability and impact—not just creativity. As part of the AE Sync team, you’ll develop and optimize conversion-focused email, landing page, and SMS campaigns that drive measurable engagement, boost booking conversions, and elevate first appointment show rates for financial advisors nationwide.

This role is all about results. You’ll partner with experienced teammates, operate within proven automation systems and structured frameworks, and help financial professionals achieve their goals. At AE, we value ownership, growth, and exceptional teamwork. If you’re passionate about direct response copywriting that delivers real outcomes—not just clever words—this is your place to make a difference.

This is not a brand storytelling role. It’s a high-impact, performance-execution position within a scalable marketing system. Join a company that invests in people, celebrates innovation, and strives to be better every day

• Craft compelling, conversion-focused content: Write high-impact email, landing page, and SMS campaigns for financial advisors, with a focus on educational nurture and promotional sequences tied to defined offers and booking goals.
• Drive appointment success: Develop confirmation and reminder communications that effectively reinforce the value of appointments and boost first appointment show rates—without unnecessary hype or artificial urgency.
• Lead testing and optimization: Execute structured A/B testing, creating systematic variations of top-performing campaigns to expand testing capacity and enhance overall lifecycle performance.
• Analyze and refine messaging: Review key campaign metrics—including engagement, booking, and attendance—to refine messaging and support ongoing performance improvement.
• Scale with automation: Write and optimize copy within pre-built automation workflows and campaign sequences, ensuring scalability across 100+ advisors.
• Partner for excellence: Collaborate with design, automation, and performance teams to achieve seamless messaging and campaign execution.
• Maintain integrity and compliance: Update messaging as needed to meet compliance requirements, while preserving persuasive and effective communication.
• Document and iterate: Maintain thorough documentation on campaign frameworks and iterations for ongoing improvement and scalability.
• Stay ahead in marketing: Continuously pursue knowledge of industry best practices in direct response and lifecycle marketing, keeping up with trends in performance email.

• 3+ years of direct response copywriting experience, with proven success driving performance outcomes
• Strong expertise in performance email marketing as a primary channel
• Demonstrated ability to improve engagement or conversion metrics by leveraging data-driven insights
• Hands-on experience writing within marketing automation platforms
• Solid understanding of buying psychology and follow-through behavior
• Ability to write persuasively while adhering to compliance and regulatory standards
• Comfortable working within defined briefs and strategic frameworks, showing strong attention to detail
• Capacity to efficiently produce high-quality variations of content
• Results-driven mindset, fueled by performance data
• Highly organized, self-motivated, and committed to collaborative teamwork

• Experience writing for financial services or other highly regulated industries
• Familiarity with compliance-driven marketing environments
• Proven track record in improving appointment attendance or booked-call show rates
• Experience collaborating with performance or analytics teams
• Understanding of CRM-integrated automation workflows
• Practical experience using AI tools to enhance research and iteration (without over reliance)

• Amazing benefits including medical, dental, vision and 401k (with matching options)
• Generous PTO package from your start date
• Access to an on-site café, gym and primary care
• Continuous personal and…