Lead, Orchestration

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Humana is transforming the way we communicate with our customers. We are building toward a new type of organization that is centered on a customer‑centric approach to delivering the right message, in the right channel, at the right time, to the right customer. As Lead, Orchestration, you will play a key role in coordinating campaign planning, execution, and optimization across teams, channels, and systems.

This role sits outside of Agile pods and provides horizontal oversight—ensuring that experiences are aligned, well‑documented, and executed with precision.

You’ll support Marketing agile pods, create & maintain experience workflows, and collaborate across marketing, analytics, and operations to monitor experience performance and drive continuous improvement.

• Support end‑to‑end orchestration of marketing experiences, from intake and planning through execution and optimization.

• Coordinate across pods, channel leads, and content teams to ensure experience components are aligned and delivered on time.

• Facilitate cross‑functional collaboration to ensure campaigns reflect enterprise priorities and member‑centric strategies.

• Partner with pod leads across Marketing to elevate risks to leadership and develop action plans for how to address.

• Support project planning transformation and end‑to‑end process flow via Workfront transformation and marketing pod education.

• Assist in the operationalization of NBA strategies by aligning experience execution with prioritized member actions and lifecycle moments through cross‑functional partnership with Marketing Analytics & Operations.

• Collaborate with operations teams to ensure NBA logic is reflected in campaign workflows and targeting strategies.

• Track NBA performance and support reporting that informs future prioritization and optimization.

• Develop experience calendars, orchestration workflows, and documentation to ensure transparency and accountability across teams.

• Support intake processes and ensure campaign requirements are clearly defined and communicated.

• Troubleshoot executional issues and elevate blockers to ensure timely resolution.

• Collaborate with analytics and operations teams to monitor campaign execution and performance across channels.

• Maintain dashboards and reporting tools that provide visibility into campaign status, engagement metrics, and delivery health.

• Identify opportunities for process improvement and contribute to the evolution of orchestration best practices.

• Assist in marketing agile pod scaling and health reporting to provide visibility into agile pod efficiency and blockers.

• Partner with Marketing leaders to ensure all new work flows through proper intake processes and councils, while working with pods to intake new intent from the business.

• Ensure experiences adhere to enterprise standards, regulatory requirements, and member experience guidelines.

• Facilitate decisions to deconflict and sequence prioritized experiences against audiences.

• Partner with compliance and legal teams as needed to support experience reviews and approvals.

• Serve as the day‑to‑day program lead for complex, multi‑workstream marketing initiatives, establishing workflows, managing cross‑functional dependencies, and ensuring successful execution against scope, timelines, and KPIs.

• Drive high‑impact special projects from strategy through delivery, applying structured problem‑solving, stakeholder management, and data‑driven decision‑making to accelerate priority efforts within the enterprise marketing organization.

This role ensures Humana's marketing campaigns are orchestrated with precision—delivering the right message, to the right member, at the right time. By supporting NBA strategies and maintaining horizontal oversight, this role helps scale marketing operations while protecting consistency, compliance, and member trust.

• Bachelor's degree in Marketing, Communications, Business,…