Director of Growth, Lead Generation & Call Center Operations

Overview

Industry: Home Improvement We are a fast-growing home improvement company seeking a senior leader to own the entire front-end revenue engine — lead generation, marketing performance, and call center execution. This is not a branding role. This is a numbers-driven leadership position for someone who understands how leads, phones, appointments, and revenue connect in a high-volume home improvement environment.

• All lead generation channels (digital, PPL, inbound, events, referrals)
• Marketing performance, CPL, ROI, and budgets
• Inbound and confirmation call center operations
• Appointment quality, show rates, and conversion metrics
• KPI tracking, reporting, and continuous optimization

• 5+ years of lead generation experience in home improvement (required) (bath, windows, roofing, HVAC, solar, remodeling, etc.)
• Proven experience managing call centers and performance teams
• Deep understanding of same-day / one-call close sales models
• Strong data, accountability, and leadership skills

• You’ve scaled leads responsibly without killing margins
• You hold teams accountable and fix breakdowns fast
• You understand that leads don’t matter if phones don’t convert

• Competitive executive compensation + performance incentives
• Real authority and ownership over growth
• Stable, year-round demand

Industry-specific experience is mandatory.