Associate Athletic Director for Marketing, Digital Advertising Student Engagement

Overview

This position’s primary responsibility is to lead all strategy development, implementation, and execution of Toledo Athletics activities in marketing, promotions, advertising, licensing, spirit groups engagement, brand engagement, and digital marketing. Maintains strategic oversight of promotional advertising, licensing activities, and community outreach efforts. Performs other functionally related duties as assigned.

• Coordinating all efforts for marketing by creating and implementing plans for all sports to achieve departmental, fan attendance, branding, and overall revenue goals.
• Overseeing game production plans for Toledo Athletics revenue and Olympic sports.
• Planning fan promotions, entertainment, experiential enhancements, student engagement, and digital fan features in partnership with the marketing staff.
• Leading community engagement initiatives to promote the Toledo Athletics brand and strengthen community partnership.
• Overseeing budget management for marketing and digital initiatives, ensuring efficient use of resources.
• In coordination with Playfly Aspire and the Rocket Fund team, develop strategies to drive revenue through season, single-game, and premium ticket sales.
• Supervising and providing leadership to marketing staff, fostering a culture of creativity, innovation, collaboration, and advancement.
• Designing and executing large-scale digital initiatives for attracting, growing, and engaging fan base, resulting in impactful outcomes for Toledo Athletics through advertising and digital marketing.
• Evaluating and reporting on the effectiveness and ROI of marketing and digital engagement campaigns, making data-driven recommendations for improvement.
• Staying current on emerging digital trends, platforms, and technologies to keep the department at the forefront of digital engagement.
• Collaborating with influencers and partners to amplify brand visibility and foster authentic connections with fans through sponsored content and partnerships.
• Contributing to social media strategy and execution in partnership with Creative Services and Communications.
• Collaborating with campus and external partners on campus-wide student initiatives (e.g., Homecoming, game-day events) to foster student participation, leadership development, and community pride.
• Collaborating with student groups to plan activities that enhance the student experience and attendance at athletic events.
• Partnering with Athletics Finance and University Mar Com on collegiate licensing & trademark program.
• Managing brand standards and brand identity in the marketplace, ensuring all marketing and digital content aligns with the department’s and university brand standards and messaging, maintaining consistency across all platforms.
• Overseeing Toledo Spirit Groups, actively working with the Office of Student-Affairs and University Mar Com on athletic-specific and campus-wide program needs; supporting directors with recruitment and member experience initiatives.
• Leading travel planning and budget management in collaboration with unit leaders.

Influences the success of game day attendance, ticket sales, merchandise sales, brand affinity, and other revenue streams. Significant impact on fan, donor, campus (students, staff and faculty) and the Toledo community satisfaction by delivering exceptional customer services.

• Bachelor’s degree, advanced degree in marketing, sales, sport management, digital marketing, or other related fields Preferred
• Minimum of seven (7) years of experience in college athletics is required, specifically in the area of marketing, sales, or external relations
• Experience leading marketing and engagement strategies for football, men’s basketball, and/or women’s basketball.
• Commitment to and knowledge of MAC and NCAA rules.

• Detail oriented for accuracy of data and information.
• Highly organized and able to handle multiple projects and deadlines.
• Strong initiative to solve problems.
• Excellent Customer service.
• Demonstrate strong interpersonal skills with colleagues, fans, student-athletes, coaches, and administrators
• Communicate and interact effectively, respectfully and appropriately with diverse populations in the Department, the University, and the community.
• Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned tasks as both a leader and/or a follower.
• Must have strong ability to lead project teams.