Social Media Manager

Our agency is hiring a Social Media Manager who can run the full social engine, with strong instincts for platform trends, creative testing, and paid amplification.

You will lead social strategy and execution across:

• Client accounts (healthcare)
• Company’s internal brand social
• Paid media support (Meta Ads + You Tube/Google Ads)
• PR campaign alignment

• Build and maintain brand strategy per account
• Define content pillars , messaging hierarchy, and CTA architecture
• Translate business goals into social media content calendars
• Introduce weekly content that drives patient action
• Maintain brand voice and clinical credibility
• Manage publishing schedules across platforms
• Understand paid media and support it confidently (review performance, improve and make creative recommendations based on the results, identify what’s working and scale it quickly)
• Coordinate with creative and internal stakeholders
• Strong design and aesthetic instincts: you know what looks premium vs amateur instantly; understand brand alignment, can spot weak creative fast, and elevate it

You are:

• Strategic: you understand positioning and audience intent
• Creative: you can build content that performs and feels modern
• Operational: you manage timelines and details without chaos
• Data-aware: you can interpret performance and iterate quickly
• Paid-literate: you understand how organic and paid work together
• Great team player : you are collaborative and supportive.

• 3+ years managing social media (agency experience preferred)
• Proven ability to build strategy + calendars , not just posting
• Strong short-form instincts (hooks, storytelling, retention)
• Strong copywriting and creative direction skills
• Comfortable managing multiple brands and timelines
• Working knowledge of:
• Meta platforms (IG/FB)
• You Tube
• Tik Tok
• Reddit
• Trustpilot (strong plus)
• Working knowledge of paid media fundamentals
• Meta Ads Manager familiarity
• You Tube/Google Ads creative considerations
• Basic ad metrics and iteration thinking

• Healthcare social media experience
• Podcast clipping and distribution systems
• Founder-led brand experience
• Paid creative testing experience (multiple hooks, multiple angles, multiple CTAs)

Salary TBD based on experience and fit.

Please include:

• Resume + portfolio/examples (links are fine)
• Short note with:
  • accounts you’ve managed
  • one brand you’ve grown and what worked