Marketing Manager - Maternity Cover

razorblue role:

We are looking for a Marketing Manager to join our growing team of like-minded tech people. This role is a one-year maternity cover position.

Should you choose to accept, your responsibilities will encompass:

• Identify opportunities and produce leads meeting the businessesprospect criteria

• Build and maintain strong, long-lasting relationships with prospects

• Develop creative pitches and propositions aimed at specific industry sectors

• Proactively follow up leads generated, working with the new business team on converting these opportunities

• Use of initiative to identify and follow up opportunities with companies who are not already on the database

• Manage the database to a high degree of accuracy to ensure targeted marketing activity can take place to generate new business

• Identify and grow opportunities and collaborate to ensure growth attainment

• Ensure all sales opportunities are logged inPipeDrive and are kept up to date

• Attendance and participation at internal sales meetings

• Attend partner prospecting meetings with a view to obtaining warm leads/introductions

• Supporting the creation and ongoing changes to the marketing strategy in conjunction with the Head of Marketing, CCO, and CEO, keeping the business in line with their objectives

• Supporting the Head of Marketing with the budget of the marketing department ensuring the budget spend is delivering a return on investment

• Oversee the day to day marketing activities completed by the Marketing Executive ensuring tasks are completed in line with the businesses strategy, quality & time frames

• Complete bi-annual performance review process and development planning for all members of their team

• Carries out weekly one-to-one meetings with each team member

• Provides regular informed training to the team

• Work with Head of People to recruit, interview, select, hire, and employ an appropriate number of employees when applicable.

• Coach, mentor, and develop team members, including overseeing new employee onboarding and providing career development planning and opportunities.

• Maintain transparent communication. Appropriately communicate company information through department meetings, one-on-one meetings, and appropriate email and regular interpersonal communication.

• Managing the overall performance of the marketing function which includes third parties for services such as AdWords, design, print and PR

• Identify, plan and deliver with the marketing team personalised marketing campaigns to different sectors, highlighting the services and experience razorblue offer

• Manage the marketing team to design and production of marketing materials, such as websites, brochures and collateral materials used by the team

• Delivering with the team content used for blogs, social media, advertising platforms such as business magazine and PR

• Manage prospect database, ensuring inbound leads are tracked and up to date information updated at all times, new opportunities/prospecting data added on a monthly basis and ensuring database is consistently cleansed

• Manage the businesses sponsorship & charity agreements

• Provide detailed marketing pack for monthly board meetings

• Work with marketing staff to develop detailed marketing plans covering all marketing channels

• Establish marketing goals based on past performance and market forecasts

• Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

• Manage and deliver the company’s attendance at events, such as trade shows, partner networking events, conferences, and balls

• Manage the businesses networking schedule ensuring participation in relevant events with preparation before and post review required

We know its unrealistic to find someone who ticks all of these boxes (extra points if you do), which is why we seek those eager to develop over time through our development resources and peer learning. If this aligns with your own personal growth mindset, we would love you to apply.

• Business or marketing-related degree or…