Deputy Director, Enterprise Solutions

A. PURPOSE

The Deputy Director, Enterprise Solutions & Applications (ESA) is responsible for leading the commercial strategy, sales execution, and market expansion of the Group’s enterprise software platforms, IP products, and application-based solutions.

This role drives revenue growth and adoption for both current and future enterprise platforms, including:

• AI HR Platform
• Pay Master Payroll Platform (current monetisation and transition strategy)
• Microsoft Power Platform solutions (Power Apps, Power Automate, Power BI)
• SharePoint Intranet & Digital Workplace solutions
• Future AI ERP Platform offerings

The role plays a critical leadership function in transitioning the organisation from traditional project-based SI sales toward scalable, recurring, IP-led and platform-driven revenue models, while working closely with Product, Delivery, Finance, and Marketing teams.

Own revenue, pipeline, and gross margin performance for the Enterprise Solutions & Applications portfolio.

Lead direct and strategic sales engagements for enterprise IP platforms, SaaS subscriptions, and solution-based offerings.

Develop and execute sales strategies across Enterprise, SME, and Public Sector segments.

Drive recurring revenue models include subscription, per-user, per-module, and bundled solution pricing.

• AI HR Platform
• Pay Master (current revenue and phased migration strategy)
• AI ERP Platform (future platform roadmap and early adopter programs)

Translate platform capabilities into clear business value propositions, ROI justifications, and industry use cases.

Provide market-driven input to Product Owners to influence feature prioritisation and platform roadmap decisions.

• Microsoft Power Apps, Power Automate, Power BI
• SharePoint Intranet and Digital Workplace solutions

Position Power Platform offerings as low-code, AI-enabled enterprise accelerators integrated with HR, ERP, and business systems.

Develop repeatable solution templates, packaged offerings, and vertical-specific use cases.

Define and execute go-to-market strategies, including vertical focus, channel models, and partner-led sales motions.

• Microsoft ecosystem partners
• ISVs and technology partners
• Consulting and system integration partners

Support marketing initiatives including campaigns, product launches, demos, and executive briefings.

Lead senior stakeholders and C-level engagements for strategic and complex deals.

Oversee proposal development, commercial structuring, pricing approvals, and contract negotiations.

Ensure compliance with internal governance, risk management, and contractual standards.

Build, mentor, and lead a specialised sales and pre-sales team focused on enterprise platforms and applications.

Establish sales playbooks, pipeline governance, forecasting discipline, and CRM best practices.

Collaborate with Delivery and Support teams to ensure smooth onboarding, adoption, renewals, and customer success.

Own financial performance for ESA offerings, ensuring sustainable margins and scalable growth.

Track subscription growth, renewals, churn, and lifetime customer value.

Provide regular performance reporting and commercial insights to senior management.

Ensure solutions align with applicable governance and compliance requirements (e.g., PDPA, ISO, MAS TRM, enterprise security standards).

Incorporate customer feedback, market trends, and operational insights into continuous improvement initiatives.

Recommend product enhancements, repositioning, or retirement based on performance and market relevance.

• Degree in Business, Information Technology, Information Systems, or related discipline.
• MBA or equivalent professional qualification is an advantage.

• Minimum 12–15 years of experience in enterprise software, SaaS, platform sales, or IT services.
• Proven track record in selling IP products, subscription platforms, or enterprise application solutions.
• Strong exposure to Microsoft ecosystem, Power Platform, or digital workplace solutions.
• Experience in System Integrator (SI), Managed Services, or Digital Transformation environments preferred.

• Strong enterprise sales and commercial leadership capability.
• Deep understanding of IP monetisation, SaaS models, and recurring revenue structures.
• Ability to translate technical platforms into compelling business value propositions.
• Strong financial, pricing, and commercial negotiation skills.
• Excellent stakeholder management, communication, and executive presentation skills.
• Strategic thinker with hands‑on execution capability.