Manager - Admissions; Kerala Region

Position: Manager - Admissions (Kerala Region)
Job Title:

Manager - Admissions (Kerala Region)
Reporting to:  Head - Admissions

Job Location:

Kerala (Field Role)

Roles and Responsibilities:

1. Regional Outreach & Strategy
Develop and execute a comprehensive student outreach strategy specifically for the Kerala market to meet enrollment targets.
Leverage deep cultural knowledge of Kerala to tailor messaging and counseling approaches for students and parents.
Identify high-potential districts, schools, and junior colleges for focused recruitment drives.
Track and analyze regional education trends, competitor activities, and parent preferences.
Prepare weekly and monthly reports on lead generation, conversion rates, and market feedback.
2. Student & Parent Counseling
Conduct personalized counseling sessions in fluent Malayalam and English to guide students toward the right academic programs.
Address queries regarding course curricula, placements, scholarships, and campus life at GITAM's campuses (Visakhapatnam, Hyderabad, Bengaluru).
Organize and lead parent meetings to build trust and clarify the value proposition of a GITAM degree.
Guide students through the application, document verification, and admission confirmation process.
3. School & Channel Partner Relationship
Build and nurture long-term relationships with Principals, Career Counselors, and Teachers across Kerala.
Manage and train a network of channel partners (educational consultants and agents) to ensure quality lead generation.
Coordinate with schools to schedule career fairs, seminars, and campus visits.
Monitor partner performance and ensure compliance with university admission policies.
4. Events & Seminars
Plan and execute outreach events including school assemblies, educational exhibitions, and town-hall style counseling sessions in major Kerala cities (TVM, Kochi, Kozhikode, Thrissur, etc.).
Represent GITAM at state-level educational fairs and higher education summits.
Coordinate with the central marketing team to ensure availability of Malayalam collateral and region-specific messaging.
5. Documentation & Compliance
Maintain detailed records of all student interactions, applications, and follow-ups in the university CRM.
Ensure all admissions documentation complies with university guidelines and statutory requirements.
Support students with visa documentation (if applicable) and pre-arrival formalities.
6. Market Intelligence & Feedback
Gather feedback from students and parents regarding program preferences, fee structures, and concerns.
Provide regular inputs to the central admissions team on pricing, scholarship adjustments, and new program launches suited for Kerala students.
Monitor regional entrance exam trends (KEAM, etc.) and align outreach efforts accordingly.

Additional Responsibilities:
Lead digital outreach initiatives for the Kerala region, including Malayalam webinars and social media engagement.
Coordinate with the alumni team to involve GITAM alumni based in Kerala for testimonials and networking events.
Support the central team during peak admission seasons with on-ground helpdesk management at strategic locations.
Conduct training sessions for new team members or channel partners on GITAM's program offerings and admission processes.
Assist in the onboarding process for admitted students, ensuring a smooth transition from enrollment to campus arrival.
Represent the university at government and educational policy forums within the state.

Qualifications &

Experience:

Education:

Bachelor's degree (any discipline); MBA preferred.

Experience:

6–12 years of experience in student recruitment, educational counseling, or regional sales within the education sector.
Language:  Must be a native Malayalam speaker with fluency in English and Hindi (desirable).
Regional Knowledge:  Deep understanding of Kerala's academic calendar, syllabus patterns (State/CBSE/ICSE), and cultural sensitivities.
Track Record:  Proven track record of achieving enrollment targets in the Kerala region.

Soft Skills:

Excellent interpersonal, presentation, and negotiation skills.
Travel:  Willingness to travel extensively across Kerala.