Principal Marketing & Communications Specialist

Company Overview

CB&I® is the world’s leading designer and builder of storage facilities, tanks and terminals. With more than 60,000 structures completed throughout our 135+ year history, we have the global expertise and strategically-located operations to provide customers world-class storage solutions for even the most complex energy infrastructure projects.

The Principal Marketing & Communications Specialist is responsible for leading regional activities of the company’s Marketing and Communications function. The role requires specialized depth and breadth of expertise in Marketing and Communications and familiarity with oil and gas operations.

The Principal Marketing & Communications Specialist interprets internal or external business issues and recommends best practices and programs. They will be tasked with solving complex marketing-related problems and work independently with minimal guidance.

This position is an Individual Contributor role. The role reports to the Senior Director, Marketing and Communications, and routinely interacts with Internal Managers and Employees, Regional Business Partners, HR Business Partners, External Vendors, Marketing and Communications Team, and Business Leaders.

• Oversee marketing communication planning, strategy development, and execution for CB&I Americas businesses (US, Canada, Central and South Americas)
• Lead internal resources in developing content supporting Americas operations and business development initiatives for use in all communications channels, both internal and external, including: corporate website content, regional advertising campaigns, intranet/newsletter content, brochures, social media, presentations, trade shows, videos, events, etc.
• Coordinate regional company sponsorship opportunities and participation at regional trade shows.
• Coordinate with US-based Global Marketing and Communications team and other business groups in developing and launching digital and traditional marketing initiatives to support Americas business development.
• Coordinate graphic design projects with US-based team to support regional marketing goals with multimedia tools.
• Manage the regional approval processes for announcements and marketing materials.
• Draft regional press releases.
• Coordinate regional employee town halls.
• Draft internal regional leadership messages and newsletters to improve employee awareness and engagement.
• Develop branding material specific to CB&I’s niche product lines and unique country experience - engaging with internal technical teams and CB&I employees to develop project and country specific materials.
• Ensure a consistent brand experience across all corporate marketing channels.
• Draft articles for internal newsletters and intranet site related to business developments in Americas region.
• Serve as host for company podcasts.
• Performs additional duties and responsibilities as assigned.

• Bachelor’s degree in Business Administration, Communications, Marketing, STEM or a related field preferred.
• Ten to fifteen (10 - 15) years of relevant experience in Marketing and/or Communications.
• Experience working in the oil and gas or manufacturing industries strongly preferred.
• Professional expertise with social media, newsletter writing, trade shows and corporate advertising
• Team player who is comfortable working in a matrixed environment with accountabilities to multiple stakeholders.
• Ability to work effectively under challenging deadlines in a fast-paced, dynamic environment.

• Proactively embraces and promotes the company’s values and culture, including a healthy and safe work environment
• Ability to build constructive and effective relationships and work collaboratively with colleagues and stakeholders to create consensus or influence decisions.
• Ability to work independently with minimal supervision.
• Strong analytical and problem-solving skills.
• Exceptional English communication and presentation skills, both written and verbal.
• Ability to work and build credibility across the business, up to and including senior management level.
• Willingness to travel within the Americas region (about 10%)
• Willingness to participate in off-hours meetings coordinating with global functional teams.