Team Head Digital Marketing Platforms

Do you enjoy bringing value by optimizing digital platforms and by inspiring a small team?
For our Marketing Private Clients team, we are looking for Team Head Digital Marketing Platforms, to lead the digital platforms website and direct mailing. Your team shapes how clients and prospects discover, engage with, and experience our offering — across  and our Salesforce Marketing Cloud (SFMC) ecosystems.

• Lead and develop a cross-functional team responsible for website experience, web analytics, tagging, and Salesforce Marketing Cloud operations.
• Define and drive the digital platform strategy — ensuring that our websites and automation tools effectively support brand, initiatives, lead generation, and sales enablement.
• Ensure the stability of our websites (e.g., load balancing, cyber defense, redundancy setups), in close collaboration with specialists from vendors and internal teams.
• Collaborate closely with business stakeholders to translate business goals into seamless, measurable digital journeys.
• Drive the continuous development and optimization of our web presence (UX, content architecture, SEO, analytics) and marketing automation setup (journeys, personalization, CRM integration)
• Act as product owner for the Website CMS and Salesforce Marketing Cloud platforms
• Conduct data analyses to steer initiatives, measure impact, and continuously improve digital client engagement.
• Inspire and empower your team to innovate and deliver with excellence — fostering a collaborative, agile, and impact-oriented culture

• 10+ years of experience in website management, marketing automation, or digital product management — ideally in the financial services industry.
• Proven leadership experience, with the ability to inspire, coach, and develop team members across disciplines.
• Deep understanding of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder) and its integration into CRM ecosystems.
• Experience managing web platforms and CMS systems (e.g., Sitecore, Adobe Experience Manager, or comparable), including UX, analytics, and SEO aspects.
• Knowledge and hands-on experience with latest web technologies (HTML/JS/ frameworks, SQL) and cloud technologies (focus on Azure).
• Strong stakeholder management and communication skills — capable of bridging business, IT, and creative teams.
• Analytical mindset with hands‑on familiarity in data‑driven optimization.
• Fluency in English and German.

• Top Zurich location with collaboration spaces (including rooftop terraces) and free lunch.
• Friendly, diverse team in an open‑office space.
• All the latest technology to help you excel and advance.
• Agile environment in how we think, the way we work and our trust for each other.
• Flat hierarchy with collaboration on all levels.
• Campus feeling and collaborative spirit.

At Vontobel, you are building better futures for our clients and society, as well as for yourself. As a family‑owned and publicly listed company with over 2,000 professionals based in 28 locations globally and headquartered in Zurich, we’re committed to long‑term thinking and sustainability.

Our diverse team values unique perspectives, and we hire individuals determined to deliver in a dynamic and changing world. Even if you don’t meet all the criteria, we encourage you to apply if you’re enthusiastic about the role.