Trading Product Marketing- Digital Assets, Senior Manager

Overview

Your opportunity at Schwab is to make an impact on your career. Innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.

We believe in the importance of in-office collaboration and intend for the selected candidate to work on site in the specified location(s). This role is expected to be in the office 4 days a week.

We are seeking an experienced Trading Product Marketing
- Digital Assets, Senior Manager to lead and drive the strategic marketing efforts for Schwab’s key product offerings within the evolving Digital Assets ecosystem. This role requires a visionary leader who can develop comprehensive marketing strategies, oversee their execution, manage a high-performing team (including a to-be-hired Sr. Specialist), and report on overall business performance. You will shape Schwab’s position in the Digital Assets market, deepen client relationships, and ensure our relevance among highly engaged, self-directed investors.

• Strategic Leadership & Vision
  • Lead the development and execution of end-to-end go-to-market strategies for Digital Assets, ensuring alignment with business objectives and segment priorities.
  • Define and champion product positioning and messaging that communicates Schwab’s value proposition to active traders and self-directed investors.
  • Mentor and manage a team, including a Sr. Specialist, providing guidance and professional development opportunities.
  • Drive the evolution of the Digital Assets marketing strategy based on market dynamics, competitive landscape, and client insights.

• Audience Insights & Market Intelligence
  • Lead data analysis of audience segments, active traders, and self-directed investors to uncover insights for marketing activation.
  • Oversee market trend analysis and competitive intelligence, translating findings into strategic recommendations for leadership and the team.
  • Identify opportunities to deepen client relationships and expand Schwab’s market share within Digital Assets.

• Go-to-Market Strategy & Execution Oversight
  • Own planning and oversight of marketing plans for new product launches and feature enhancements within Digital Assets.
  • Establish and maintain communication channels between Marketing, Product, and Sales teams.
  • Coordinate with Retail Acquisition partners to ensure seamless and effective campaign execution and optimization.

• Project & Stakeholder Management
  • Manage and prioritize a portfolio of marketing initiatives, ensuring timely execution across cross-functional teams.
  • Develop and communicate project timelines, milestones, and dependencies to stakeholders, including executive leadership.
  • Oversee marketing updates to Field Enablement to prepare front-line teams for client conversations and resources.

• Campaign Management & Innovation
  • Lead design and execution of integrated, multi-channel marketing campaigns for active traders and self-directed investors in Digital Assets.
  • Develop and review marketing briefs and campaign assets for brand consistency and strategic intent.
  • Collaborate with Trader Marketing to ensure Digital Asset plans are integrated within broader client experiences.

• Client Engagement & Advocacy
  • Develop strategies to nurture clients through digital asset adoption, highlighting features of interest and pathways to Trader Sales and Service teams.
  • Champion client feedback to refine marketing approaches and product offerings.

• Performance Measurement & Optimization
  • Establish KPIs and track, analyze, and report on the success of segment-focused campaigns.
  • Drive continuous improvement with iterative enhancements based on data and A/B testing.
  • Provide leadership with insights and recommendations to inform future investments and strategies.

What you have

To fulfill our promise of “challenging the status quo,” this role has specific qualifications that successful candidates should have:

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
• 7+ years of progressive experience in marketing strategy.
• In-depth familiarity with the Digital Assets/Cryptocurrency ecosystem, including personal investment…