Wholesale Digital Marketing & eCommerce Manager

We are seeking a Wholesale Digital Marketing & eCommerce Manager to collaborate with our sales team, retailers, and the Senior Director of Wholesale Digital Marketing & eCommerce. This role will drive Ariat brand awareness and sales while ensuring a consistent customer experience across our wholesalers' websites. Reporting to the Senior Director of Wholesale Digital Marketing & eCommerce, you will manage the day-to-day execution and communication for a high volume of digital marketing campaigns across multiple key accounts.

You will serve as the marketing liaison between our sales team, brand marketing team, and retail partners. This role requires a strategic thinker with a strong background in digital marketing and eCommerce. Equal parts marketing, sales, customer service, and project management, this position offers an exciting opportunity to significantly grow an emerging business.

• Overseeing the end-to-end execution of marketing campaigns, from briefing to asset creation to campaign delivery
• Developing customized Ariat Marketing Packages for retailers, including digital assets, brand messaging, educational materials, and marketing strategies
• Partnering with the Director of Wholesale Digital Marketing & eCommerce, account analysts, sales reps, and retailers to drive eCommerce success
• Fostering strong relationships with retail partners and the sales team by providing ongoing support and strategic recommendations

• Working closely with brand marketing, sales, and retail partners to align marketing efforts with business goals
• Managing multiple integrated marketing campaigns, optimizing investment strategies in a competitive market
  
  Using data-driven insights to inform digital marketing and eCommerce strategies, ensuring continuous improvement
• Participating in seasonal sales meetings, presenting key marketing insights and campaign strategies
• Other duties as assigned

• 4-7+ years of experience in eCommerce and digital marketing, preferably in consumer-driven fashion, lifestyle, or footwear brands
• Deep understanding of eCommerce, digital marketing, and brand integration
• Strong project management skills: experience keeping cross-functional teams on track to achieve deliverables
• A proven ability to manage multiple campaigns and accounts simultaneously
• Track record of executing high-volume, integrated marketing plans and optimizing marketing investments in competitive spaces
• Proactive, results-driven mindset with the ability to drive business growth
• Unique balance of analytical skills and creativity, with the ability to interpret data, develop strategic recommendations, and evaluate creative assets
• Excellent communication and collaboration skills, with the ability to influence stakeholders
• Experience with sales, retail, agency, or consulting is a plus
• Ability to travel occasionally as required

Ariat is an innovative, global outdoor brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors and care about performance, quality, comfort, and style.

The salary range for this position is $90,000 - $100,000 per year.

The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Ariat’s holistic benefits package for full‑time team members includes (but is not limited to):

• Medical, dental, vision, and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO), paid holidays, and paid volunteer days
• 401(k) with company match
• Team member discount on Ariat merchandise

Note:

Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.

Ariat will consider qualified…