Social Media and Influencer Manager

About Fresha

Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide. Fresha is used by 130,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.

Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.

Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google

Given our exciting and progressive growth plans, we are looking for a creative, communicative and collaborative individual to join our global business as Social Media & Influencer Marketing Manager
.

Reporting directly into the Head of Brand and Content Marketing and working closely with our Social Media Executive
, Senior Brand Designer, Performance team and the Growth tribe
, you will be responsible for the delivery of Fresha's social media and influencer strategy across existing and new channels, as well as community engagement
.

We're looking for someone who has strong attention to detail
, excellent prioritisation skills
, and the ability to create and adapt content for social media channels effectively
. The ideal candidate will have a strong understanding of managing social media channels
, operational excellence and using analytics to drive results
. Their expertise should include strong knowledge of best practices for organic social media across key platforms
, and reporting on organic activity in a simple and insightful way
.

This is a great opportunity for someone looking to work in a fast-paced and changing environment
, who likes to work autonomously
, enjoys a challenge and wants to make an impact
.

This role is based onsite at our stunning London office 5 days per week.

• Directly manage and develop our Social Media Executive, providing coaching, clear goals, feedback and growth opportunities.
• Build, develop, and evolve the Fresha social presence, delivering best-in-class influencer collaborations, social content, and community engagement.
• Work with our existing brand ambassadors and keep track of contractual delivery whilst also effectively managing and nurturing relationships.
• Develop and execute influencer campaigns from concept to delivery - identifying the right partners, managing relationships, briefing content, and ensuring brand alignment.
• Work with the team to create engaging, high-performing social content across multiple channels (Instagram, Tik Tok, Linked In, You Tube, etc.)
• Work collaboratively with brand, marketing, and content teams to craft campaigns that drive awareness to our market leading product.
• Build strong relationships with influencers, creators, and brand advocates to expand Fresha’s organic reach and credibility.
• Monitor and analyse influencer performance and social analytics, leveraging insights to optimize future strategies and content output.
• Stay ahead of platform trends, cultural moments to keep Fresha at the forefront of social innovation.
• Act as an ambassador for Fresha’s social and influencer strategy within the company, sharing best practices and driving creative excellence.

• Proven experience in influencer marketing, social media management, or brand partnerships - preferably within the tech, beauty, or lifestyle sectors but not a necessity.
• Strong understanding of the creator economy and influencer…