Growth Marketing Manager- Vietnam

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.

We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

• Responsible for growth indicators, especially proficient in designing user growth activities.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Good at data analysis, able to quickly establish an effective data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through data. Focus on refined channel operation, build channel/user layered incentive system and life cycle management mechanism, design differentiated operation strategy, and drive platform user growth.
• Build, manage and optimize paid social campaigns across Tik Tok, Meta (Facebook & Instagram), Twitter, and etc.
• Analyze campaign performance data and generate actionable insights to improve ROI and scale campaigns effectively.
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
• Coordinate online/offline lead generation and customer-acquisition activities such as events, business partnerships, networking, and promotions. Help gather and analyze competitor insights, trends, and data. Spot trends and apply ideas to crypto/blockchain.

• Bilingual English/Vietnamese is required to be able to coordinate with overseas partners and stakeholders.
• Bachelor’s degree in Marketing, Business, or related field preferred. 3+ years of working experience with integrated marketing campaigns.
• Strong understanding of branding, performance marketing and analytics.
• Proven track record of driving successful paid social campaigns with measurable ROI.
• Experience working in agency or in-house digital marketing teams preferred.
• Excellent communication and interpersonal skills to train and collaborate with team members.
• Self-starter with ability to manage multiple campaigns and priorities in a fast-paced environment.
• Experience with graphic editor software such as Figma or Photoshop. Familiar with Microsoft Excel, Google Sheets, and data visualization tools e.g. Tableau, Google Analytics, campaign management platforms, ad tech tools. User-focused and product-driven mindset.
• Familiar with Blockchain technology or the fin-tech sector is a plus.
• Strong attention to KPIs and deadlines.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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